Evelyn Neill at the WFoA Ad2020 Round Table
- Published on Jul 31, 2013
- Evelyn Neill, Chief Creative Officer at Doremus, explains how much we can learn about our consumers if we mine the big data that we have access to.
“You can imagine the future by searching for its roots in the present.”-1:00--1:03
“One of the big questions is, are we going to be able to mine the infinite data by 2020 and is it going to give us any magical insights?”-2:33-2:40
“I think we’re going to see both of these. I think that some people are going to try to buy the whole hog and some people are going to out-source it.”-6:01-6:07