• Published on May 23, 2019
    ON 9AM PST & 12PM EST
    Nude AF, Amazeballs, Obsessed
    That Girl, Sofia, Perfectionist
    Fussy, Control Freak, Hot Toddy
    Ambition, Independent, Bada$$

    These lipsticks are created with a blend of murumuru butter, Shea Butter & Mango Butter.
    They are also infused with Sunflower Seed Oil that helps give my formula the creamy, moisturizing feel. It also contains Collagen & a custom blend of fragrance that kind of smells like vanilla butter cake.
    *Sorry in the video I said "Avocado Oil" I mixed it up with a different product i'm developing!
    They are also vegan, cruelty free & made in the USA!

  • Howto & StyleHowto & Style

Comments • 35 299

  • Lavender Quintin
    Lavender Quintin 20 hours ago

    Jaclyn you're everything but a perfectionist.

  • Robyn
    Robyn 21 hour ago

    That swatch from 30 yards away was super helpful thank you!

  • Robyn
    Robyn 21 hour ago

    Lipstick with zits and ingrown hairs 💩

  • Soki Osonura
    Soki Osonura 21 hour ago +1

    Take a shot everytime she says undertone, beautiful and skin tone.

  • NoOneHasThisNamee
    NoOneHasThisNamee 21 hour ago

    Jaclyn is in the wrong profession. She should’ve been a politician.

  • Sydney Kings
    Sydney Kings 21 hour ago


  • Jo Anne
    Jo Anne 22 hours ago


  • mcheesey123
    mcheesey123 22 hours ago

    Anyone know where her top is from?

  • Camila Flores
    Camila Flores 22 hours ago

    damn watching this after all the scandals makes me embarrassed for her

  • Squishy Jeanne
    Squishy Jeanne 23 hours ago +1

    i feels really bad for her honestly...she's really excited for this launch and it's a huge mess...i dont think that she's putting expired lipsticks on it really expired? or is it because she puts her products in a high temprature so it's kinda ruin her lipsticks..that's too bad, i think the colors are really pretty...

  • Kate Riggen
    Kate Riggen Day ago

    You might want to find a new career...

  • Llv14
    Llv14 Day ago

    People need to relax. She will fix this problem so just give her chance. People are so dramatic.

  • Hamza Khurram
    Hamza Khurram Day ago

    You look better w/o makeup

  • Dulce Alvarez
    Dulce Alvarez Day ago

    Mom is probably my favorite!!!! Haven’t even bought it yet but I can already tell I’m gonna be obsessed

  • Carlinha Guevara

    This is the same woman that thought shadows produced in China were a quality product.....

  • Curvybarbiej
    Curvybarbiej Day ago

    pretty much with this video is just reading in between the lines everything she said that her product "wasn't" it really was.

  • Evelyn Garcia
    Evelyn Garcia Day ago

    If it’s Jaclyn Cosmetics why does the lipstick have a JH. Are they from before your divorce?

  • Anna Trieu
    Anna Trieu Day ago

    I wonder if she uses the makeup she made...

  • Perfectly Imperfect

    I really hope they didn't put that lipstick on the baby's feet.... she's going to need to get shots so she doesnt get sick🤢🤧🤒🤕😷

  • Smelly DOnut
    Smelly DOnut Day ago

    absolutely hilarious how u bashed a girl for a valid concern on twitter. i definately will NOT be feeding my hard earned money to your mouth sis

  • simran khan
    simran khan Day ago +1

    I believe that you r completely duplicate your complete face is makeup only you don’t have natural beauty that’s why u hide your ugliness with make up and Mam your attitude is just so irritating 😢😢m sorry for that ....guys be natural be real ......inside beauty is better than face beauty mam should have donated that money

  • LEYLA90
    LEYLA90 Day ago

    Why is she swatching sooo far lmao. Bitch bye. Everyone and anyone who supports this woman lost all their brain cells lmao

  • Y0JA
    Y0JA Day ago

    She rubs it a million times on her arm, and even from afar it looks dull af..

  • Nevea Areklett
    Nevea Areklett Day ago +1

    She didnt cook this shit up herself........that lab needs to be sued.

  • Angie Beaver
    Angie Beaver Day ago

    The longer the video plays the more embarrassed I am for you Jaclyn...SIS DELETE THIS...everything you say is the exact opposite of what went down....the product is not great, *ITS A FAULTY PRODUCT* at best...your saying you were spending so much time, energy and would not put out anything less than perfect but It was anything BUT perfect...its so far away from the camera so we cant see the hairy holes, or melted lipstick...and whats up with the missing sticker on the "Bada$$" shade!?!
    ...You can do better...
    ...Do Better...

  • Angie Beaver
    Angie Beaver Day ago

    I honeslty thought she would attempt a "added exfoliant" excuse.

  • Just_ Ken
    Just_ Ken Day ago

    Lmfao how ironic she had a shade named gossip !!!!!

  • Angie Beaver
    Angie Beaver Day ago

    Ya know...her rehearsing her into for this in the shower *3 yrs* ago makes alot of thinking that might have been her blowing her own whistle on her own brand subconciously without even knowing it...also, Jaclyn honey, at this point, I dont think *you could even give the lipsticks away* js.

  • Magdi lenka
    Magdi lenka Day ago

    Lol still excited about your brand?

  • Ona aa
    Ona aa Day ago

    watching this makes me laugh now

  • Katie Kline
    Katie Kline Day ago

    Jaclyn, my heart really breaks for how things have turned out with the launch of your brand. I’m sure it wasn’t what you envisioned or even remotely expected to happen.
    I really hope one day you can look back on this video and see your dream really come to life in spite of the turn this launch took.
    Above all, don’t give up! Everything happens for a reason and life lessons can really hurt. But we’re so much stronger and better for it on the other side when we don’t lose hope.
    Hang in there! There are many out there who still want to see you succeed.

  • fatima ali
    fatima ali Day ago +1

    7:04 "huge HUFUNGUS giveaway"

  • Rana 1016
    Rana 1016 Day ago

    What if someone sabotaged her?

  • Yvonne Hernandez

    I honestly just want to know where her blouse is from. Anyone?

  • Annie208.rattay
    Annie208.rattay Day ago

    Serious question, why did she keep her ex husband’s last name/keep her married initials on the packaging?

  • kitty kat beauty

    You had 5 years these should of been the best lipstick ever. How do you f up so badly.

  • Veronica Munos
    Veronica Munos Day ago

    You're a terrible lier, and a manipulative person......

  • Veronica Munos
    Veronica Munos Day ago

    Stick to putting makeup on your face..... You're not good at making and selling makeup!

  • Morgan Skove
    Morgan Skove Day ago


  • Noilyn Alpizar
    Noilyn Alpizar Day ago

    Thought the real purpose of A SWATCH was having a CLOSE UP of the tones... not a kilometric shot of them

  • emancipatedpunk
    emancipatedpunk Day ago

    “We had to do a test where we held onto the products for months and months and months” girl, was selling those samples the test?!

  • Urza.
    Urza. Day ago

    Her lipsticks look like the nasty patty from spongebob

  • ghiligoliana 1990

    Titanic Jaclyn Hill: 1 week

  • moosemieser
    moosemieser Day ago

    Seems like you spent all your time, money and effort on the PR and packaging and hired a crappy lab with zero quality control. P/S you will be a one product failure

  • Anne Marie Rovere
    Anne Marie Rovere Day ago +1

    Gross, stop proselytizing. You used to be pleasant but now you're way too full of yourself.

  • The Riot
    The Riot Day ago

    Wow, amazing how many of you are foul generic mean girls. Who ever succeeded the first time around? I hope the next time you fail at something, or make a mistake, no matter how little or big the failure may be... post that on fail on RUclip so people can knock you down off your perfect pedestal. How sad it is that people are so eager to tear someone apartfor trying, but resistant to being supportive or compassionate.

  • Vanessa Luftikussi
    Vanessa Luftikussi Day ago +1

    This video is so ironic when you watch it now

  • ScarlettDuchess
    ScarlettDuchess Day ago

    Hi, this is my new package. There are bonuses in my lipsticks. Get ready for a surprise.

    YITS PLAYS Day ago

    It seems some of your custumers got a piece of Tipsy the dog.

  • Brianda Petatan
    Brianda Petatan Day ago

    Aww I wanted some but after all the drama going on I won’t be purchasing anymore 😞😞

  • Mike Messier
    Mike Messier Day ago

    this is like a Greek epic tragedy. With lipstick. And youtube videos. And so forth. But seriously, I hope JH comes out of this okay. She seems like she is trying her best ... she will bounce back.

  • Eat With Aishu
    Eat With Aishu Day ago

    she try to become kylie and it flops so dont compete with any one be what ur 🤣🤣🤣 girl

  • Bella Bo
    Bella Bo Day ago

    $295 for abox of mold and bacteria. 👎 no thanks!

  • Rose Veganrose
    Rose Veganrose Day ago

    She was talking about putting that lipstick on that poor baby’s feet 😂 girl she gonna get fungus

  • Ryann Foucault
    Ryann Foucault Day ago

    omg i havent watched your videos in a while but i am cause of the lipstick shit, STOP INJECTING SHIT INTO YOUR FACE. your cheeks r huuuge

  • Leon Aran
    Leon Aran Day ago

    She doesn’t have a heart and soul, that’s why this didn’t work out for her. She put money into it instead.

  • Sarah Yaqoob
    Sarah Yaqoob Day ago

    You are the worlds biggest hoe your products suck ass

  • D V
    D V Day ago

    4:50-5:22 🙄 ok girl. Ok, suuurrreee.

  • Samuel Pedrosa
    Samuel Pedrosa Day ago

    35:39 of introduction (i.e. Flowery words, positivity) --- flops in a week.

  • Fifi Lagi
    Fifi Lagi Day ago +1

    This video should be deleted because it's embarrassing her

  • shaustin22
    shaustin22 Day ago +1

    “One day I’m going to create a fungus and charge you all for it”.

  • just dance now
    just dance now Day ago

    Despues de este video se le infecto el brazo :v

  • Love PrettyMoney

    Would’ve been beautiful if you took as much time on the lipsticks as you did the packaging😞

  • Laura Loy
    Laura Loy Day ago +1

    Im watching this and I can't help but feel so sad for her. No excuses for how she's handling it but still, I'm sure when she was making this video, she didn't expect what was to come. Or maybe she did and she's pretending that no one would notice.

  • Julian Velasquez
    Julian Velasquez 2 days ago

    Don’t let the launch struggles defeat you. Remember the feelings from this video and use them to drive you. Internet cancel culture makes it seem like things are worse than they are, but a lot of people believe in you. You’ll weather the storm and come out much stronger on the other side.

  • Jessica P.
    Jessica P. 2 days ago +3

    One hit wonder? Girl didn’t even hit close to a one hit wonder 😭

  • LovelyObscurities
    LovelyObscurities 2 days ago +1

    Your products cause allergic reactions to a lot of people. Ever hear of product testing?

  • Hm Hm
    Hm Hm 2 days ago +2

    I bet you regret having made this video too

  • Tiffany k
    Tiffany k 2 days ago

    Kinda feel bad for her. Imagine everyone in the makeup world hating you

  • Isaiah Chatelier
    Isaiah Chatelier 2 days ago

    This did not age well...

  • Domain Admin
    Domain Admin 2 days ago

    Why did she edit in a random exhale of breath at 0:02

  • Chubbie CheekzQT
    Chubbie CheekzQT 2 days ago +1

    lol see how she didn't put them on her lips........

  • Carol Tamion
    Carol Tamion 2 days ago

    I feel bad for her actually, I simply cannot believe that this is what she expected

  • Sarah Gandepudi
    Sarah Gandepudi 2 days ago +1

    9:30 "when you take it off, your lips feel better than when you put it on"😂

  • spooky
    spooky 2 days ago

    kylie skincare: a flop
    jaclyn: hold my furry gloves

  • Darlene Draper
    Darlene Draper 2 days ago

    Definitely NOT a ONE HIT WONDER🤣🤣

  • Carol Tamion
    Carol Tamion 2 days ago

    Let's stop with all this hate guys, humans love seeing someone failing, but no one thinks that maybe that can help with you as well someday

  • Ashley Parker
    Ashley Parker 2 days ago

    “When you leave this video I want you to feel so confident about what you are getting.”

  • Diana Felemban
    Diana Felemban 2 days ago

    She talks like she is gonna tell you a story with 4 background stories and 6 unnecessary back stories and 10 useless shittalk.

  • Paulina Nowak
    Paulina Nowak 2 days ago +1

    You should be so embarrassed for the least quality of lipstick in entire world. Surly even the cheapest lipstick from China never had even one problem that your cosmetic have. This video was a end of you so put this date to your diary. If you wish your customers will be happy with product you create you will never sell product in that quality. Iam beauty therapist and even expiry lipstick dont look like the best of yours. Shame on you

  • Magic Ma'am
    Magic Ma'am 2 days ago +3

    Jaclyn Hill: "I'm about to end my whole career"

  • Ana Gomes
    Ana Gomes 2 days ago

    finally a nude that fits me ("as if") but I haven't tried it yet so I can't judge the product it self...
    but I appreciate the thought you put into every skin tone, that's amazing!!

  • Joy Soni
    Joy Soni 2 days ago

    6:08...girl come on
    This video made sooo easy to roast you and that’s so sad.

  • Brianna Barton
    Brianna Barton 2 days ago

    “I’m just gunna roll with the punches” man that’s some good foreshadowing

  • Cheli S
    Cheli S 2 days ago

    She’s like the happy friend that will tell you “Yes girl you look great you look awesome 👏 Gorgeous good for you let’s go!!!” she sells confidence and I see why everyone likes her!

  • Katrina Stevenson
    Katrina Stevenson 2 days ago

    Nothing she says in this videos means shit now! Fail

  • yoongi infires
    yoongi infires 2 days ago

    Jaclyn: 8 years later and now I can release it
    *1 week later*
    Jaclyn: so umm I was not expecting this would happen

  • Inaxa Rose
    Inaxa Rose 2 days ago

    where is her shirt from

  • Makeup by Sharii
    Makeup by Sharii 2 days ago


  • Eva PM
    Eva PM 2 days ago +1

    That second lab looks like it’s not a good fit either

  • ItzKarriee xx
    ItzKarriee xx 2 days ago

    What a flop lol.

  • Victoria Sundin
    Victoria Sundin 2 days ago +1

    “If you get a UPS box and it sounds like something’s broken inside, it’s my PR box” some sick foreshadowing here

  • Rheaanne
    Rheaanne 2 days ago

    Watching this now makes me feel so sad for her😩

  • Breeanna
    Breeanna 2 days ago

    is anyone else here to see if the ones she was swatching had holes and hairs too? LOL

  • jennifer Campos Chavez
    jennifer Campos Chavez 2 days ago +3

    I lowkey feel bad Bc she worked so hard on them Nd they ended up being a flop💀

    • Refinnej
      Refinnej Day ago

      Did she really "work hard" on them though? Maybe 2-3 years ago but she sure didn't work hard to get them out before expiry. If they are recent she sure didn't work hard to find a "good lab" where the real work happens.

  • xo xo
    xo xo 2 days ago

    And I oopp...

  • Tammy Bunner
    Tammy Bunner 2 days ago +4

    You should first apologize to the public and take full responsibility on your failure lipstick. You just blow everything off. This is why you are going to flop. Admit and take blame for failure.

  • kmpaterson11
    kmpaterson11 2 days ago

    Watching this is really funny knowing how it went lol

  • Beck Bentz
    Beck Bentz 2 days ago +1

    Lol it 100% flopped

  • jasmine
    jasmine 2 days ago +1

    her whole dream flopped in a week... *yikes*