My Video Went Viral. Here's Why

  • Published on May 19, 2019
  • My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various RUcliprs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully RUclip is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
    Flipchart artwork by Maria Raykova
    Filmed by Raquel Nuno
    Thumbnail by Ignat Berbeci

Comments • 26 339

    L RON HUBBARD 12 minutes ago


  • DoubleA - Enjoy the world!

    Very good! Thank you a lot!

  • Little Blueprint Writing hood

  • outofofficetravels
    outofofficetravels 19 hours ago

    Old school visual aids FTW!

  • PMR
    PMR 19 hours ago

    thanks man

  • Nicolai Czempin
    Nicolai Czempin 2 days ago

    So, are there any metrics on what percentage of views comes from "bell-users" vs. subscribers vs. randos (surely only this last one is what makes a video go viral, isn't it?)

  • The Chef
    The Chef 2 days ago

    I'm satisfied with this video.

  • The Chef
    The Chef 2 days ago

    This was hella quality video I loved this :)

  • coffeefusion
    coffeefusion 2 days ago

    I was very satisfied by this video.

  • kabaad khan
    kabaad khan 3 days ago

    You just explained confounding and mediator effect well known in epidemiology and health research

  • beybi love
    beybi love 3 days ago

    Permission to post this thanks

  • Reaction Check
    Reaction Check 3 days ago

    I subscribed and pressed the bell

  • Siddharth Nilawar
    Siddharth Nilawar 3 days ago

    It wasn't the title or the thumbnail that made me watch the viral video but this video...
    Veritasium really has videos a lot better...
    The thing that can be done by the creators is to keep creating the content that they always did and hire someone like Mr. Beast for the title and thumbnail...
    That should keep everybody satisfied...

  • Joy Harmony
    Joy Harmony 3 days ago

    I really love your videos! They're really well done and well researched

  • MineMC
    MineMC 4 days ago

    more clickbaity = less change that i will actually watch the video.

  • Harvey Stewart
    Harvey Stewart 4 days ago +1

    Gg good idea I liked vid lots of effort

  • Kashif Akram
    Kashif Akram 4 days ago

    I watched and belled just because of your amazing presentation. Keep making quality work and dont follow trends.

  • Bruni Family TV
    Bruni Family TV 4 days ago

    I actually already clicked on the two thumbnails show in the end screen a long time ago.

  • Bruni Family TV
    Bruni Family TV 4 days ago

    Awesome insights in this video

  • Светлана Чернышова


  • Homem Saudável
    Homem Saudável 5 days ago

    Amazing content, so so so great...I'm so amazed of this learnig. In fact, i am studying the content of this video. Thanks a lot for those informations.

  • Gareeb ka channel
    Gareeb ka channel 5 days ago

    1 like + 1subscribe = U get 5 subscribe👈

  • Money Collector
    Money Collector 5 days ago

    well said , same this video was recommmended to me, btw mrbeast is a banger lol

  • keeping it simple and real with jenny

    Wow this was very interesting and amazing, enjoyed every bit of this video.

  • Cecile Yi
    Cecile Yi 5 days ago

    The last one you mentioned, the one about satisfaction. It's never gonna happen. One thing I know about google about their view of the future is “seemless”. instead of asking them to rate a video, they are gonna find a way to understand users satisfaction seemlessly (algorithm) which is kind sad.

  • Kent VanderVelden
    Kent VanderVelden 5 days ago

    Wasn't much of this predicted by how TV programming evolved? E.g., reality shows. Ring the bell.

  • Kent VanderVelden
    Kent VanderVelden 5 days ago

    Those are many amazing graphs! Different and very interesting topic!

  • Carolina Rizzotto
    Carolina Rizzotto 5 days ago

    This video was super helpful and quite a positive surprise in my day. I came here exactly for the same reason you made this: i love educational, informative content, but it's just not getting exposure on the RUclip platform. Creating clickbait content seems like the solution for the moment, but keeping it on brand is going to be an interesting challenge. Thank you so much for being so open and truthful in your video. Subscribed!

  • Jase M
    Jase M 6 days ago

    Nice flip charts cutie! 😍

  • Movie Fan
    Movie Fan 6 days ago

    RUclip recommends videos that ....
    have the best "ads potential" for RUclip.
    Google wants $$$ cause parent Alphabet needs more $$$ for their stakeholders.

  • AHReviews
    AHReviews 6 days ago

  • AHReviews
    AHReviews 6 days ago +1

  • CS Success Gamer
    CS Success Gamer 7 days ago

    My video did not go viral and has 0 audience. Here's why:

  • The Educater
    The Educater 7 days ago

    Superb👍🏻👍🏻👍🏻 Thank u so much for sharing

  • DJ Uzbek
    DJ Uzbek 7 days ago

    😔😔😔 I feel bad for youtubers which is being challenged. I had a same experience with working with Amazon and Uber lately. They paid good and treated my good when they started after they got famous same thing they did Yo Uber u used me and when customers rated bad u never listened to my word
    Thanks to this guy for being honest

  • rka1010
    rka1010 8 days ago

    I can tell you this: when anyone starts a video by telling me to subscribe to them, THAT IS THE LAST THING I WANT TO DO! It wreaks of desperation.

    Besides, if RUclip is trying to move away from subscriptions, why make 1000 subscribers the minimum standard for earning money? Incredibly counterproductive.

  • rka1010
    rka1010 8 days ago

    I find it funny that you have a ton more hits for this video than the last two guys that I watched, who basically just said to make videos like they do, and your video is nothing like theirs.

  • rka1010
    rka1010 8 days ago

    I've grown to loathe thumbnails these days because a lot of time they are better than the video itself, which is a complete turnoff. I didn't choose this video for the thumbnail; I chose it because it wasn't the last guy that I watched. Telling people how to become successful RUcliprs seems to be the newest rage, and anyone who has a viral video on it does a ton more videos on it that all say the same thing.

  • rka1010
    rka1010 8 days ago

    Subscriptions mean nothing to me whatsoever because most of the time I have no idea why they are subscribing. I have a ton of videos that have nothing to do with each other. How am I supposed to know which video made them subscribe? I have no intention of turning my channel into a one trick wonder just to find out.

  • rka1010
    rka1010 8 days ago

    You mean rate RUclip videos in exactly the same fashion that made Netflix successful? What a concept!

    Netflix's rating system became so accurate that I now keep the subscription, JUST FOR THE RATING SYSTEM! It's nice to know what to expect from a movie before I watch it. It saves me time that I could spend on other movies.

  • MaryJuana TV
    MaryJuana TV 9 days ago

    I started my channel back in August and yes, it's a struggle.

  • Matthew Dorabiala
    Matthew Dorabiala 9 days ago

    My vids are going crazy viral! I feel like I will have my 2nd sub soon :o

  • Cameron
    Cameron 10 days ago +1

    If you guys want a real viral network, try

  • It's an italian thing
    It's an italian thing 10 days ago

    5 minutes crafts is the cancer of youtube

  • Dexter Bennett
    Dexter Bennett 10 days ago

    12:03 Yeah, except you do.

  • Jario Entertainment
    Jario Entertainment 10 days ago

    You have a lot of valid points here

  • Mellie
    Mellie 10 days ago

    I hate that i only get the most "popular" videos according to youtube's rules. I love to discover new things and i am tired of click baity things. But you have to do what you have to do because it is your job. So click bait away! But i want you to be aware that just because you ring the bell does not mean that you will get the notification. I have tons of channels where i never get their notifications and have to actually search for them. Drives me nuts! Good luck and thanks for all the great videos!

    CIRCLE OF 4TRESS 11 days ago

    I am still waiting for my videos to go viral.

  • Prachi Gupta
    Prachi Gupta 11 days ago subscribe like & share

  • Planet Earth
    Planet Earth 11 days ago

    Ain’t nobodie nowed why your dum vidio done gots so manie views cous it ain’t moore gooder then the oter vidios I done seened!!!!

  • Mark Kmiecik
    Mark Kmiecik 11 days ago

    RUcliprs run out of interesting material. Take this video for instance. I'll be moving along now, looking for something interesting.

  • cilstr
    cilstr 12 days ago +1

    the *long* looks at the "wrong" camera is kinda disconcerting....

    • rka1010
      rka1010 8 days ago

      it's a RUclipr gimmick, and it's the only thing wrong with this video. I was very annoyed by it.

  • Ankur Antil
    Ankur Antil 12 days ago

    I'm a guy....And I'm in love with you....I chose to click the bell.... Please focus on quality videos...The one like what is randomness

  • Randy Colbert
    Randy Colbert 12 days ago

  • Glen Robertson
    Glen Robertson 12 days ago

    Amazingly insightful. Thankyou Ve. And for the record I never rely on 'Recommend' videos. I personally click on all my subscribed too content creators and go through their page and click what interests me. And thumbnails really don't effect me as much as a good informative title.

  • Aline Sena
    Aline Sena 12 days ago

    So cool this humanity content! Thanks.

  • masoud omer
    masoud omer 12 days ago

    I ringed the bull 4 you ♥️
    Because you are making high quality videos

  • masoud omer
    masoud omer 12 days ago

    The future is scary

  • Stylesbymzg
    Stylesbymzg 12 days ago

    Every body please support my channel it does not cost a dime 😍

    OMARGOD 12 days ago

    I didn’t click skip ad on the first veratasium video because I saw a hella fine dude, but I keep coming back because he’s hella fine and intelligent 😍