The Decline of Kodak...What Happened?


Комментарии • 2 438

  • Peter Collin
    Peter Collin День назад

    One thing you didn't mention is that right before the digital boom, Kodak came up with the Advanix line of cameras and film - a complete retooling of how film cameras were used. They sunk a lot of money into their development and production, only to launch the line right before the digital boom. They never sold enough Advantix cameras to make their money back.

  • Vincent Syler
    Vincent Syler День назад

    Here's an idea, Kodak could try to make a deal to make the camera and camera software for phone manufacturers in order to try to cut into that market.

  • Shawn Conway
    Shawn Conway 2 дня назад

    You're a bit off the mark here. It's not that Kodak was done in by digital cameras themselves, it was that there were more companies producing them. Kodak had such a large market share that they were a monopoly before, but in the 90's Japanese companies like Sony began making cameras as well, and that competition hit Kodak much in the same way that it hit a lot of markets. But perhaps more importantly, you miss the main reason that Kodak didn't want to switch from film, and that's the film industry, by which I mean movies and television. Up until about two or three years ago, most movies and television shows were still shot on film, not digital. The reason was is that film gave a higher quality resolution, and what they would do is shoot everything on film, and then they'd scan it in to be edited digitally. This produced higher quality products than if they had shot only on digital cameras. This changed roughly the same time Kodak went bankrupt, because film studios found that it was both more expensive to shoot on film, and that digital camera resolutions had made such strides that there wasn't a resolution hit. Furthermore, the equipment to scan in film to make it digital, if you've never seen it, is gigantic and expensive and time consuming. So basically, Kodak could afford to hold on against competition, so long as they had the gigantic film and television industries to buy their film. As soon as they no longer needed that, they went bankrupt. Companies like Sony, Panasonic, and Canon started supplying all the cameras too, and that's basically when the bottom fell out.

    TEPPOSH 3 дня назад

    When kodak was made camera for the phone, it called motorolla zn5. It consider the best camera phone at that time.

  • CMCFA57
    CMCFA57 3 дня назад

    I've often thought about what happened to Kodak along the way into digital photography. I wonder why after the digital camera became a viable photography tool, why we don't see a $5,000 24 Megapixel professional camera that says Kodak on it instead of Canon. Or, to look at where the money has really gone since film: Canon makes a camera that sells for $33,000 and Hasselblad makes a cute little number that goes for $47,995. Whew, Kodak missed the digital express, even though they invented it.

  • David Cuerpo Jr
    David Cuerpo Jr 4 дня назад

    I worked in a few electronic stores selling film and digital cameras between 2002 - 2007. Back then, Kodak point and shoot digital cameras were known for their ease of use and decent image quality. They also had some of the best portable photo printers. The problem was they never had a product line that customers could graduate up to whereas Canon and Nikon had point and shoots, super telephoto zooms then entry level to pro level DSLRs.

  • bnarit
    bnarit 5 дней назад

    The emerging is too fast.
    Kodak has a great CCD imaging device. Their color filter is an industrial standard.
    However, CMOS sensor won and leaved CCD behind.
    Also CCD technology wont let them complete the whole camera.
    They didn't know about human interface like Nikon and Canon whom are their partners.
    Thus, it is not easy to cross your partner's product.
    The emerging is too fast. If they have a chance to buy GoPro they might be survived. However, they might die later with them.

  • firstname lastname
    firstname lastname 6 дней назад

    fucking fuck rochester and all of upstate new york on my life

  • FighterCK
    FighterCK 6 дней назад

    I would imagine if Kodak were smart they might have positioned themselves as the ones who made camera mechanisms for phones and imaging equipment for printers etc. Having Kodak technology could have been as big a badge as Pentium processors were...

  • Truth Stalker
    Truth Stalker 6 дней назад

    "A Kodak Moment is Miller Time!" 😎🏆

  • WɅVeCɅst
    WɅVeCɅst 6 дней назад

    I literally grew up 2 blocks from their main and original location, much of my family and friends family, worked there. It literally was THE employer for my home city for a generation. You did a great job explaining the actual reasons that they fell from glory. Their digital cameras were good for their time..but they definitely didnt put the resources required into innovating their technology. Much kudos sir. Thats my home.

  • wasimroks
    wasimroks 7 дней назад

    I think it was the rape allegations...

  • Rob C
    Rob C 8 дней назад

    How about one on the rise and fall of Polaroid?

  • James
    James 8 дней назад

    Yup I agree with you 100%

  • XiahouJoe
    XiahouJoe 8 дней назад

    Before watching the video go out on a limb and say digital cameras... Don't get me wrong to some maybe it isn't that obvious and documenting it like this is a good thing. Just the way the title is presented.

  • Ramy
    Ramy 8 дней назад

    Should have gone into film, like Panavision.

  • Psycandy
    Psycandy 8 дней назад

    inside my many kodak cameras from the 1920s to 1990s, they all proclaim "to avoid damage, use only kodak film" - inside the cheapest, most disposable boxes they could muster. Patented, branded, marketed, merchandised, homogenized and capitalized, their business model simply doesn't translate to the new, open-source, digital age and the level playing field.

  • Dorian McCloud
    Dorian McCloud 10 дней назад

    The modern western world outgrew Kodak's offerings.

  • ohla300
    ohla300 11 дней назад

    I would say that the cell phone and selfie trend came along and pushed it out of the lime light and ppl use 90% of their cell phones for pictures now. I haven't used a kodak since 2000-2004

  • John Watne
    John Watne 14 дней назад

    Very sad to see what happened to Kodak. Many of my baby pictures were taken with my mom’s Instamatic. My great grandfather used a Brownie Hawkeye. I have several hundred boxes of Kodachrome slides lying in storage. Lots of great memories captured using their technologies.

  • Wilhelm Sarasalo
    Wilhelm Sarasalo 15 дней назад

    I say: shoot film and scan it to digital, high res enough to render the beautiful grains and go from there. For some shots, like weddings and stuff. Nature, portrait, too. etc.

  • Carlo Garcia
    Carlo Garcia 15 дней назад

    Hey Company Man - how about Hewlett-Packard??

  • Frank Frank
    Frank Frank 17 дней назад

    Many people don't know that George Eastman commited suicide. He was very sick when he was old and he saw his friend Henry Ford suffer many years from a similar illness so rather than go through that he killed himself. And the story I heard about the name of the company was that the noise made by the shutter sounded to him like "kodak" so that's why he named his company "Kodak."

  • FortCC
    FortCC 18 дней назад

    A very sad story. Kodak was a big part of everyone’s life in the WORLD.

  • Depressio333
    Depressio333 19 дней назад

    I still use kodak film for my art, it's gorgeous

  • Red Pilled
    Red Pilled 20 дней назад

    Ok so they literally had a monopoly on the film market. I don’t feel sorry for them

  • awaisis
    awaisis 21 день назад

    you like getting a rise out of people. obviously kodak couldn't completely ignore digital but that's pretty much what they did.

  • derrick33610
    derrick33610 21 день назад

    Can you do Big lots?

  • Joe Friday
    Joe Friday 23 дня назад

    Great video. Thanks

  • pilotgrrl1
    pilotgrrl1 24 дня назад

    Do Polaroid.

  • MikeFizzy
    MikeFizzy 24 дня назад

    I thought this was gona be about Kodak Black...

  • Marc Del
    Marc Del 24 дня назад

    First; I would love to have a transcript of this analogy for my collection of Kodak cameras and film. I have six different digital cameras and some two dozen interesting film cameras dating back to the early 1900's. I bought each of these cameras because of some unique feature they had. One thing that was missed in your Kodak story that I thought was interesting is their venture into the instant picture camera, or clone of Polaroid. They ended up in court on patent infringements and eventually lost. I believe part of the settlement was turning in the camera for some Kodak stock. I missed applying by the date because I misplaced the camera which was found later, with some film that was still good.
    Digital cameras are still around but not like they were many years ago when I bought a Nikon-Cool Pix for my niece's wedding, and which I used twice since. You don't need a separate digital camera when you have a Smart Phone. A couple of those Smart Phone brands take some really great photo's too! I still shoot photo's using film, Black & White film. No digital camera has captured Black & White the way film does! Love your video's and stories, keep it up!

  • Alberto Hernandez
    Alberto Hernandez 26 дней назад


  • Omer Shomrat
    Omer Shomrat 27 дней назад

    My bet is that the most prominent reason for Kodak's decline is as follows: say, when you think of digital cameras (including inside our smartphones) nowadays, what company immediately comes to mind? Right, there isn't one. There are many companies and we actually don't care - we want to know something about the "megapixels" (to pretend that we actually understand something) and... That's it. I have a Moto phone with a 21-megapixel camera made by... I have no idea. So, anyway, no company can be a huge one by focusing on such a market, as no company can be a monopoly or anything close to that in this market. Moreover, in the past, I assume that Kodak could force people to pay for Kodak's stuff because of the need to have the pictures developed by some store who is a kind of a Kodak franchise. Today... Well, most people "develop" their photos on Facebook and Instagram...

  • Snek
    Snek 27 дней назад

    Kodak black

  • Turkey Bowlwinkle
    Turkey Bowlwinkle 28 дней назад

    I visited the Eastman house and museum in Rochester, NY this past summer. I highly recommend a visit to anyone interested in Kodak, history or photography. Eastman didn't invent photography but he made it available to the masses which made him an incredibly wealthy man.

  • Kodachrome40
    Kodachrome40 28 дней назад

    One of my teachers in college years ago told me that the shutter on George Eastman’s camera made a noise when the button was pushed that sounded like “Ko-dak”.
    And that’s how the company got it’s name.

  • blyguy
    blyguy 28 дней назад

    Kodak also invented OLED and sold it to LG.

  • Bravechief 117
    Bravechief 117 29 дней назад

    Kodak Tennessee was named after the camera.

  • Traveling with Mike and Pam
    Traveling with Mike and Pam 29 дней назад

    Totally agreed!!

  • Dream Butcher
    Dream Butcher Месяц назад


  • Kevin Loving
    Kevin Loving Месяц назад

    The Polariod Instamatic camera the one where you shake the picture to get it to develop is big among especially milenial girls

  • Arthur Jennings
    Arthur Jennings Месяц назад

    Technology rules, Kodak embraced film over glass plate photography. George Eastman was the innovator, everything that followed was an evolutionary development, not a revolutionary change. We are seeing the same thing now in the smartphone. I only use a desktop, because it is easier to type. Tablet and smartphone do everything else better.

  • Thomas PC
    Thomas PC Месяц назад

    I had always heard that "kodak" was said to be the sound the old (I mean, really old) cameras made when you pressed the shutter release (took a picture). "ko-DAK," as the shutter opened and closed.

  • G Dunken
    G Dunken Месяц назад +1

    Feeling nostalgic at 2:44

  • Johnny FrNkenstein
    Johnny FrNkenstein Месяц назад

    Took pics of a young chola giving me my first blow job...with a Kodak camera, a real KODAK MOMENT😂

  • Lawrence Littlefield
    Lawrence Littlefield Месяц назад

    I wanted to give Upstate New York a break, so I bought a digital camera from Kodak. It was a fine idea, a fine product, and I used Kodak developing.
    Except, it failed. Over and over. Kodak stood behind it, and kept sending me new parts, new cameras, for free. Same thing for my Kodak printers. Fine printer, fine idea, except it broke all the time. They stood behind it, and kept sending me new parts, new printers, for free.
    They failed as a manufacturer. That's the reality. They made stuff that kept breaking. Look to the production line for their failure.

  • Dimitrios Verginis
    Dimitrios Verginis Месяц назад

    dude kodak still exists but made in china.i have a very good kodak ektra smartphone.the only problem is the small batery.

  • minushphoto
    minushphoto Месяц назад

    I had a photo lab from the early 90s till 2010 and I witnessed first hand the decline of Kodak. Even before digital cameras started Kodak was dropping the ball. Photo paper, chemical, film and equipment was no longer the best. Costumer service was also deteriorating. Fuji was far superior in all of the above and when digital camera happened Kodak just looked lost and not focused. They made digital cameras but they were just awful compared to competitors.

  • Madison Barnes
    Madison Barnes Месяц назад

    There printer 🖨 suck do not buy it

  • Don Woodward
    Don Woodward Месяц назад

    It is fascinating to think they didn't invest enough in digital cameras, but then realize how quickly the digital camera industry was surpassed by the proliferation of smart phones. It is very hard to predict future market direction. Seems obvious now, but was way less obvious back then.

  • 4 Touchdowns Al Bundy
    4 Touchdowns Al Bundy Месяц назад

    Kodak wasn't in the "camera" business, they were in the "film" business. The cameras (although some were very expensive) were just there to get you to buy film. When you switched to digital cameras, you went from continual purchasing of more film in order to have more pictures to having a device that will keep taking photos as long as it works. So all you got was the margin off the sale of the camera. And yeah, people (for a while) bought digital cameras more often than they would have bought film cameras, but it was still never enough to keep anyone in business.

    And now most people don't really care that they don't exactly have a good camera in their cellular phone (and they probably don't have the skill to make good pictures if they did own a good camera anyways). So the only camera makers that can make any scratch at all in the business are the ones selling parts to phone manufacturers. There is still a market for DSLR cameras and a few morons still buy the cheap digital cameras, but in general that business is dead.

  • Andre Johnson
    Andre Johnson Месяц назад

    What about Volkswagen?

  • Andre Johnson
    Andre Johnson Месяц назад

    Sorry just saw it. Lol

  • Alex MacLean
    Alex MacLean Месяц назад

    I think what they should have done was to invest heavily in becoming the go to brand for camera sensors and try to get deals for their sensors to be used in all the popular phone brands.

  • Zilawin
    Zilawin Месяц назад

    You should do a video on Conagra

  • Street Business News
    Street Business News Месяц назад

    That's why quarterly SWOT analyses are soooo important. Kodak should've licensed their technology and name to cell phone companies. I feel companies would've loved to brag about Kodak camera integration in their phones. #JustMyThoughts

    • Company Man
      Company Man  Месяц назад

      Specifically the T is this case I suppose.

  • MidnightFUn12
    MidnightFUn12 Месяц назад

    Kodak and nokia. Shame

  • Justin V
    Justin V Месяц назад +1

    Bruh I clicked on the video thinking he was gonna talk about Kodak black

  • jack002tuber
    jack002tuber Месяц назад

    This reminds me of Henry Ford and the Model T. He was in a mindset to just make model Ts and never stop. He didn't listen to consumers. Didn't do research.

  • Papa Burgundy
    Papa Burgundy Месяц назад

    Smart phones killed Kodak.

  • Bruce Shoemaker
    Bruce Shoemaker Месяц назад

    I grew up in the film camera heyday. Taking pictures was constrained by the cost of developing. I reluctantly bought a digital camera during the decline of film but noticed the ease of electronic manipulation, transmission, and reproduction. Suddenly I take hundreds of photos and then go through them selecting the images that I want and discarding the rest. As digital resolution has gotten better this technology has proven its self superior. Its too bad to see a company fail to grasp the new technology and innovate with in it.

  • Coin Collecting 101 Inc
    Coin Collecting 101 Inc Месяц назад

    do on bowl america

  • —TheManInDboX —
    —TheManInDboX — Месяц назад

    Was always more of a fan of Polaroid

  • Mack McCarthy
    Mack McCarthy Месяц назад

    Now we can take photos with phones, so much more.

  • Hadouken Hadouken
    Hadouken Hadouken Месяц назад

    Digital age that's what happened. "It's a Kodak moment" so iconic.

  • J Herlache
    J Herlache Месяц назад

    Kodak should have started a service like Shutterfly and all the other companies like it out there, but should have done it right when digital was becoming big. With their name recognition they would have owned the market. In the beginning it would have just been upload and Kodak would print and mail the pictures to you, but it could have evolved after that. It just would have been an extension of their film development business.

  • Danny B
    Danny B Месяц назад

    Also like someone said the decline of yahoo would be great

  • Infinite Winter
    Infinite Winter Месяц назад

    Never commented before on your Channel love your videos. I am 14 so I wasn't here or really remember when Kodak was huge. I own a Kodak Camera and I have some unused Kodak film. I think everything you said is accurate. I also think in addition possibly it could have been hard for them to make the transition from film to digital due to having to adopt new manufacturing methods. Overall this was what I assumed happened to Kodak and I still view them the same. I think they were a good company that didn't take the opportunity presented to them. I think if they did take it they could be competing with Cannon, Sony, Panasonic etc. I I'd honestly love to see them rise again; which I highly doubt.

    • Infinite Winter
      Infinite Winter Месяц назад

      I'm a photographer also. As far as cameras go It will be interesting to see how DSLR cameras are effected by the growing popularity of the mirrorless camera.

  • Slippery When Wet!
    Slippery When Wet! Месяц назад

    Kodak black has a jacket that says that and it’s white like WTF

  • Richard Tuck
    Richard Tuck Месяц назад

    I still buy Kodak film as I'm a photography enthusiast. But yeah, I'll be depressed when film finally goes away completely.

  • Danny B
    Danny B Месяц назад

    Theres an ad every 3 mins now?

    • Company Man
      Company Man  Месяц назад

      Thanks Danny. It's not really anything new.

    • Danny B
      Danny B Месяц назад

      +Company Man Im just getting used to this youtube standard now. Great channel btw.

    • Company Man
      Company Man  Месяц назад

      Sounds about right. Averages out to more like every 4 minutes. That's about standard.

    • Danny B
      Danny B Месяц назад

      +Company Man Just a bit, theres one at a little over 3 and another at a bit over 7.

    • Company Man
      Company Man  Месяц назад

      Shouldn't be. Either you're exaggerating or there's been some sort of malfunction.

  • Plutonius X
    Plutonius X Месяц назад

    They still make some great 35mm film that I still use. I don`t think if they really pushed digital cameras it would change anything. The integration of consumer grade small digital sensor in cell phones are hurting everyone. The consumer is driven more to ease of use and shooting 2000 pictures of crap than quality.

  • Isaac Barrera
    Isaac Barrera Месяц назад

    I work for Kodak and yes you're totally right, I would add the big problem with pension as Kodak was a very rich and generous company it gave such big pensions that later were a huge burden that the company was not able to support

  • Sahil Gupta
    Sahil Gupta Месяц назад

    Somewhat unconvincing. What about selling digitial cameras at a good margin when you know you have the patent? It is difficult to believe that they decided to continue with focus on films instead of carrying out a new business strategy/ campaign revolving around digital cameras.

  • Dan H
    Dan H Месяц назад

    Kodachrome, they give us those nice bright colours
    They give us the greens of summers
    Makes you think all the world's a sunny day, oh yeah
    I got a Nikon camera, I love to take a photograph
    So mama don't take my Kodachrome away

  • cineffect
    cineffect Месяц назад

    Interesting how we went from Kodak to Codec :-)

  • N H
    N H Месяц назад

    My dad worked for Kodak and had one of their prototype digital cameras. He worked in the department that was helping develop and test their digital cameras. He passed away on 2001. I'm glad he didn't see what happened to Kodak.

  • Kip Paseo
    Kip Paseo Месяц назад

    Do you remember how popular Sears Portrait Studios where? Member the chain photography place called Glamour Shots? It would be like accompany that refused to make anything other than portable CD players or VCRs LOL

  • dockdrumming
    dockdrumming Месяц назад

    OK, so the image at 10:04 of Steve Sasson with his clunky digital camera with a cassette tape(!) on the side made me want to Google his name for more info. Reminds me of saving programs to cassette when using my first PC, a TI-99/4A. Anyway, I came across this: "Steven Sasson invented the first self-contained digital camera at Eastman Kodak in 1975. It weighed 8 pounds (3.6 kg) and had only 100 × 100 resolution (0.01 megapixels). The image was recorded onto a cassette tape and this process took 23 seconds. His camera took images in black-and-white. As he set out on his design project, what he envisioned for the future was a camera without mechanical moving parts (although his device did have moving parts, such as the tape drive)." URL:

  • George K.
    George K. Месяц назад

    Kodak Cameras were crap in the Consumer's Market compared to Canon or Nikon, it shows their heart was not into it. The pace of change from film to digital was in lightning speed in the historical context of Kodak's timeline, they have failed to adapt on some level - Kodak could not imagine or accept their dominating money making film was going to evaporate in no time, bringing the company to its demise. And if Kodak would have adapted and survived the digital shift in Photography, they would have yet to adapt again and become a major phone manufacturer to replace the consumer camera reduced market. Could they have adapted twice in a very short time?

  • Canadian Maker Project
    Canadian Maker Project Месяц назад

    kodak made some weird ideas moves, then also make VHS Video that was bad used to look washed out and jam up a lot. then there camera and printer and that ok but the printer would lock up when laying down a layer of color (yes i had that printer). now there making plastic for 3d printers, and that stuff is good. but i remember owning a kodak camera. also remember Developing my film in a darkroom with my dad, and seening great B&W prints come to life

  • SeppyTW
    SeppyTW Месяц назад

    They could produce the camera ics for smartphones if they survived

  • FoxxxenStudios
    FoxxxenStudios Месяц назад

    They’re coming back as a computer company yay more computer companies.

  • KreKre99
    KreKre99 Месяц назад

    They should've made a phone. That may have revived the brand

  • Matthew Parrish
    Matthew Parrish Месяц назад

    I started shooting film about a year ago, and kodak to this day makes some fantastic film, I actually prefer using it in my film cameras rather than using my much newer digital SLR camera.

  • Dr.Crackers
    Dr.Crackers Месяц назад

    Hey dude, speaking of a camera company, I really believe that you should do one of these (awesome) videos on Polaroid. The reason I say this, is because I myself have bought two aesthetic Polaroid T-shirts, looked at a pair of Polaroid headphones, and have a friend who uses a Polaroid branded Bluetooth speaker... There's also something about Lady Gaga having a position in Polaroid? I'm genuinely curious as to what's going on with them now, and how they'd even survived for this long... Keep up these delightful videos dude!

  • Mark Atkinson
    Mark Atkinson Месяц назад

    I live right near the old former Kodak factory here in Melbourne, I remember the big smoke stack right near my school (don't know if that's healthy or not :-)) its all been demolished now, but they have named the streets after photography related terms to remember the factory.

  • Robin Hanson
    Robin Hanson Месяц назад +2

    I bought some Kodak 35mm film the other day for an Olympus camera that I have. It's still reasonably priced at about $4.00 a roll and it's still made in the U.S.

    • Robin Hanson
      Robin Hanson Месяц назад

      +Plutonius X I've been using Kodak Gold, it gives my pictures that 80's look. Might have to try the Ektachrome when it comes out.

    • Plutonius X
      Plutonius X Месяц назад +1

      Yea, Kodak is still kicking and they are coming out with Ektachrome. I use it every now and then and the quality is excellent. Ektar is by far my favorite.

  • pais de ratas
    pais de ratas Месяц назад

    you should about Fuji films a case study of the same type of company doing the necessary changes to survive.

  • Venkata Dusi
    Venkata Dusi Месяц назад

    You have a really bad way of structuring your content mate. You keep pushing BS to the hilt before arriving at the point. Your content is not worth more than 2:30 mins. The rest is just BS.

  • Marc Bourgoin
    Marc Bourgoin Месяц назад

    Heyyo, heh Kodak did try to make a smartphone... It didn't work out so good... Kodak Ektraвидео.html

  • RichbergEnt
    RichbergEnt Месяц назад

    Digital Cameras Still need the photo paper for pictures to be printed on and i believe they could still make a come back if they figure out how to create a professional Grade Software to replace light room and photoshop or at least be a viable competitor. Then allow the app to have a feature were prints can be ordered straight from there labs within 2 days or better with free shipping. (Im sure someone else may have put that in their comment s...i just didnt read it.

  • Parrot Brand
    Parrot Brand Месяц назад

    I got a kodak digital camera a few years ago. They put a very good set of lenses on a hopeless sensor. I like kodak but that put me off their products... Forever

  • Jovaughn Gueno
    Jovaughn Gueno Месяц назад

    Kodak black

  • dena81
    dena81 Месяц назад

    I had a digital Kodak camera and it was one of the worse I had. It was very poor quality but they were the cheaper ones available

    POLLOTROM Месяц назад

    Yes, a false sense of security.

  • Luis Vazquez
    Luis Vazquez Месяц назад

    They don’t want to see me winning -kodak

  • Jay Gee
    Jay Gee Месяц назад

    Here's the reason: DIGITAL CAMERAS!!!! and no waiting for pictures to be developed. I saved you 12 minutes. Thank You.

  • DUMO
    DUMO Месяц назад

    When it said kodak i thought kodak black