The Design Thinking Process

  • Published on Oct 23, 2017
  • Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions.
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    Crash Course:
    Guide for Facilitators:
    Entire Script:
    Step 1: Empathize
    The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation.
    For example, if you want to help old people, you might find that they want to keep the ability to walk around. In your conversations, they might share with you different ways they can do that. Later into the interview you'll want to dig a little deeper, look for personal stories or situations where things became difficult. Ideally, you redo the process with many people with the same problem.
    Step 2: Define the Problem
    Looking at the interviews, you can now understand the actual needs that people are trying to fulfill with certain activities. One way to do that is to underline the verbs or activities that the people mentioned when talking about their problems: like going for a walk, meeting old friends for tea, or simply going grocery shopping around the corner store. You might realize it's not so much about going out, but more about staying in touch. After your analysis, formulate a problem statement: “Some elderly are afraid to be lonely. The want to stay connected.”
    Step 3: Ideate
    Now focus only on the problem statement and come up with ideas that solve the problem. The point is not to get a perfect idea, but rather to come up with as many ideas: like unique virtual reality experiences, senior friendly hover boards or a modified pushcart. Whatever it is, sketch up your best ideas and show them to the people you are trying to help, so you get their feedback.
    Step 4: Prototype
    Now take a moment to reflect on what you have learned from your conversations about the different ideas. Ask yourself, how does your idea fit in the context of people's actual lives. Your solution could be a combination of a new idea and what is already being used. Then connect the dots, sketch up your final solution and go build a real prototype that's just good enough to be tested.
    Step 5: Test
    Now test your prototype with actual users. Don't defend your idea in case people don't like it, the point is to learn what works and what didn't, so any feedback is great. Then go back to ideation or prototyping and apply your learning. Repeat the process until you have a prototype that works and solves the real problem. Now you are ready to change the world or open shop.
    To experience design thinking first hand, do the free virtual design thinking crash course from Stanford’s D-School right now. You will learn to design a new gift giving experience. Find the link and a guide for facilitators in the description below. After you are done, share your experience and gift idea in the comment To learn more about creative and critical thinking, check out our other sprouts videos. And if you want to support our channel, visit

Comments • 62

  • Florian Klotz
    Florian Klotz 2 days ago +1

    good morning somebody

  • AIC Capitanio Tailored Automation

    Thank you for interesting insights!

  • Tharusha Jayadeera
    Tharusha Jayadeera 12 days ago

    A very good explanation. Thanks a lot

  • Mariam Hussien
    Mariam Hussien Month ago +3

    I submitted Arabic translation to this video so we can show it to our students. It is just waiting your approval to appear. Thank you.

  • Rethabile Mantje
    Rethabile Mantje Month ago +1

    This was actually helpful

  • Recycle BinLaden
    Recycle BinLaden 2 months ago +3

    this should be titled "how entrepreneurs actually make successful businesses."

    Loved the content but please remove the whistling.

  • Alan Nadaskay
    Alan Nadaskay 2 months ago

    Crash course no longer available looks like they will have a new one this fall 2019.

  • Yogesh Raut
    Yogesh Raut 3 months ago

    good one

  • Isaac Katuku
    Isaac Katuku 3 months ago +1

    VERY insightful, loved watching this!
    Future London Academy sat down with Studio Dumbar and discussed design thinking within an agency.
    It's a great listen!

  • Rik Jansen
    Rik Jansen 4 months ago +2

    You missed an important part in the video about design thinking, it is an iterative process, when you are done in the test fase you are not nececarily finished, you can go back to the beginning and follow through the whole proces again to further improve the solutution.

  • Vinod C
    Vinod C 4 months ago

    Irritating background music. 👎

  • Praveen Ranasinghe
    Praveen Ranasinghe 4 months ago +1

    This video really help me to know what is design thinking.....nice one..i love this..

    • Sprouts
      Sprouts  4 months ago

      Hi Praveen, thank you so much for the feedback! If you want to support our channel, please subscribe and spread the word, or if you speak another language you can contribute subtitles, and if you want to support us even more, you can become a patron on Even a small contribution of 1$ means a lot to us.

  • Peggy Burrill
    Peggy Burrill 5 months ago

    All very good and wise counsel, but a word of warning: One has to have already read Chapter 13 to implement the lessons with the highest rate of student receptivity.

  • Mahesh Kumar
    Mahesh Kumar 5 months ago +1

    Its clear and Easy to understand..

  • Wotan will awake
    Wotan will awake 6 months ago

    The music is annoying

  • Impeller bhagat
    Impeller bhagat 6 months ago +1


  • B Product
    B Product 7 months ago +2

    Empathy is the centerpiece of a human-centered design process. Good content.

  • Oskar R
    Oskar R 7 months ago

    Very nice video but i dont like the baby music

  • Hazel
    Hazel 8 months ago +4

    Very easy explanation! There are no useless words at all. I could understand everything. The example is perfect. Thanks!

    • Sprouts
      Sprouts  8 months ago

      Thank you for the great feedback!

  • Eduardus Kresna
    Eduardus Kresna 9 months ago +1


  • Chiquicat
    Chiquicat 9 months ago

    Background music way too loud!! Come on guys. I'm trying to pay attention to the content!!

  • hamzatu
    hamzatu 9 months ago +8

    Didn't hear any whistling, focused on the content and meaning of what was being said. Didn't notice it until I read the comments.

    • hamzatu
      hamzatu 9 months ago

      @Chiquicat maybe you are mindless. Or your dumb ass would not even consider this. Fool

    • Chiquicat
      Chiquicat 9 months ago

      Really? Your lack of awareness and mindfulness is shocking. Or your ability to block out noises to focus on what you want to hear is amazing, depending on how you look at it! Pretty loud whistling to not even notice it though!!!

  • Brandon
    Brandon 11 months ago +76

    The whistling background music is too loud and distracting. We suggest either removing it entirely or reducing the whistling by a minimum of 66%, 80% preferably.

      PAWAN KASTURE 10 months ago +2

      When I listen this video I understood it but when I wrote the process of Design Thinking that is given in the video I learned something new .

    • Henk Martens
      Henk Martens 10 months ago +20

      The way of communicating suggestions is lacking empathy in order to get adopted. We suggest to remove your comment by a minimum of 100% and get communication training.

    • Brandon
      Brandon 11 months ago

      @River and Zen My team.

    • River and Zen
      River and Zen 11 months ago +2

      Who is this ‘we’ you write about?

  • Felo
    Felo Year ago +7

    Have you thought reducing the amount of whistling and music in the video? it´s a total pain

  • Mariokid 101
    Mariokid 101 Year ago +2

    The music is awesome! What is the song name?

  • Robson dos Anjos
    Robson dos Anjos Year ago +1

    great video !!! would be great to have this video in portuguese, so I could share with a lot of friends that do not speck English, and unfortunalty don't like to read subtitles. thx for sharing this kind of content and knowledge.

  • Nelson Valderrama
    Nelson Valderrama Year ago +2

    looking for partner to work on standford crush course



  • satish pande
    satish pande Year ago +13

    Excellent video very good..why is that whistling sound in the background.. very irritating..

    • Mary-Ellen Wayne
      Mary-Ellen Wayne 2 months ago +1

      I agree, the background added audio effects in this video are a bit annoying.

  • Innovesia
    Innovesia Year ago

    nice video, i already share to our facebook and screenshot to can we post to our instagram ? oh ya kindly check our channel

  • aspekt b
    aspekt b Year ago

    And at Siemens it works and is understood like this:

  • Gerome Waugh
    Gerome Waugh Year ago +4

    Superb video about the concept.... great Explanation.

  • Aaliyah.06
    Aaliyah.06 Year ago +2

    I had to watch this for homework and take notes about it...😩😢🙄😵

  • LittleStrawberry
    LittleStrawberry Year ago +1

    Thank you for the easy statement. Now I understand it :)

  • Marco
    Marco Year ago

    Good video. Thank you. Here is a good explanation in German.

  • Bright Scene
    Bright Scene Year ago +1

    you have original content.

  • Neel panchal
    Neel panchal Year ago +3

    Is it true that creativity & imagination is more important than iq

    • Bothwell Dzawoma
      Bothwell Dzawoma Year ago +3

      i guess so. coz look at it, one of the highest IQs ever tested is a bar man, a door man actually. For me IQ is merely mental intelligence/cognitive aptitude, but u need be able to define "In What are you intelligent about". So at the end of the day, it's the creative and highly imaginative mind that gets to dream, ask-learn, take initiative and pursue his/her passionate opportunities while the IQ guy is only trying to make sense and reason of things happening/brought to him, and ends up working as the door man of the creative-imaginative guy's bar.

  • Navya Tayi
    Navya Tayi Year ago

    Beautiful video!

  • Jaydev Solanki
    Jaydev Solanki Year ago +3

    Who else don't have a partner to do Design thinking Virtual Crash Course from Stanford d school?

  • Mitch Parker
    Mitch Parker Year ago +34

    I need to make animated videos like this, always appreciate the production quality of this channel.
    Keep up the great content.

  • Saed Muhamed
    Saed Muhamed Year ago +2


    ❤ keep going sprouts

  • a girl
    a girl Year ago

    Third comment

  • Obadina Tobi
    Obadina Tobi Year ago

    Very correct and helpful. Thank you

  • White Devil
    White Devil Year ago

    best vedio keep it up bro

  • White Devil
    White Devil Year ago +1

    I am first