It's not you. Date labels on food make no sense.

  • Опубликовано: 22 июн 2018
  • Food labels don’t mean what you think they mean.
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    When people clean out their fridge, they look at whatever date is on the label and throw it in the trash if it’s past that date. But the chances are that you’re throwing out tons of perfectly good food because date labels on food are often really confusing.
    Food labels can mean many different things and often don’t give you any indication of whether the food is safe to eat or not. Many people assume that they’re federally regulated, but baby formula is the only product required to have consistent date labels. For everything else it’s up to the states to decide.
    This creates a confusing state-by-state patchwork of labels with everything from “use by” to “freshest before” to “sell by” to “packaged on.”
    And all this confusion causes us to waste tons of food every year. All the uneaten food waste costs Americans over $200 billion each year, and two thirds of that comes from households.
    If we came up with a unified, easy to understand date label system we could save money, food, and help the environment, all just by changing how we put date labels on the things we eat. is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out
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Комментарии • 1 580

  • Vox
    Vox  9 месяцев назад +317

    Expiration dates aren’t the only confusing part of food packaging. Here’s why the “natural” food label on so many grocery store items is meaningless:

    • betabreadboy
      betabreadboy 8 месяцев назад

      no arkansas?

    • Detteermiig
      Detteermiig 9 месяцев назад

      Janet Granzow eggs are better when not refrigerated though

    • Devin
      Devin 9 месяцев назад

      Its trumps fault

    • Serial Killer
      Serial Killer 9 месяцев назад

      You must be stupid if you cant read a Date .Not rocket science .VOX FOR THE WEEK MINDS.

  • Joshua Anderson
    Joshua Anderson Месяц назад

    I love how at 2:26 he leaves out my home state, Massachusetts.

  • Bowser Jr.
    Bowser Jr. 2 месяца назад

    For *Sell By* labels I give about a week after that date.

  • Julien L
    Julien L 3 месяца назад

    France has ony 2 date labels. Problem solved.

  • Xueshan Spotted corn
    Xueshan Spotted corn 3 месяца назад

    how come some cookies say they are good for over a year and has no preservatives. How is it possible for a cookie that contains dairy like eggs and milk last over a year??

  • Nikita Evdokimov
    Nikita Evdokimov 4 месяца назад

    Thanks for the video, Dean!This is really very important topic which people should more discuss to avoid dumping huge amount of food

  • Philip Thomas
    Philip Thomas 5 месяцев назад can be like most countries and have a ‘use by date’ or ‘best by date’....

  • Katharina Nachname
    Katharina Nachname 5 месяцев назад

    Germany just has mhd (mindest haltbarkeits datum) meaning the day until which it HAS TO BE edible. You can still eat it after that day but then the insurance wont pay if you get sick

  • Grade Berkley
    Grade Berkley 6 месяцев назад

    What’s with the background 2:12

  • Red Potter
    Red Potter 6 месяцев назад

    You guys forgot Massachusetts on your map

  • Nicolas Butzbach
    Nicolas Butzbach 6 месяцев назад

    In Italy we have two very simple systems:
    Da consumarsi entro (that means that after that date it might be harmful)
    Da consumarsi preferibilmente entro (that means that after that date it is still safe but might taste odd)

  • Stylaffulus
    Stylaffulus 6 месяцев назад

    4:29 Unhand me you furless fiend!!

  • Kelsey CoCa
    Kelsey CoCa 6 месяцев назад

    *makes some awful joke * "I don't deserve love" same lol

  • Jenna Schroeder
    Jenna Schroeder 6 месяцев назад

    This makes my blood boil. So much wasted food AND money. C'mon people, we can do better!!!

  • devonalexac
    devonalexac 6 месяцев назад

    Where’s new jersey located of that puzzle map? 2:56

  • Anna Ryan
    Anna Ryan 6 месяцев назад

    My mom always told my the dates in foods are not accurate and to just throw something away if it’s moldy or tastes or smells sour or rotten

  • Noah Andersen
    Noah Andersen 7 месяцев назад

    guys how is this so hard just make a best before label
    it works in Denmark

  • Lili Koch
    Lili Koch 7 месяцев назад

    ive never seen a sell by date

  • David Bezemer
    David Bezemer 7 месяцев назад

    In Norway many labels have now been changed to state "best before , but not bad after" and foods with more safety concerns such as raw chicken have a freshness indicator on the package which is a small vial filled with a chemical compound that changes color based on age and temperature.

  • Boo Ski
    Boo Ski 7 месяцев назад

    I thought soy boys only needed to read the ONE label.

  • Laura Klobusicky
    Laura Klobusicky 7 месяцев назад

    Um.. on your little magnet map there you kind of forgot NEW JERSEY.

  • Mshojat
    Mshojat 7 месяцев назад

    The only date labels that should exist is "production date", along with possibly having other things like "estimated shelf-life based on testing" and/or "texture and/or taste may change around ____". It's terrible the amount of misinformation that exists amongst consumers, and the lack of proactiveness amongst businesses regarding this issue.

  • AlkalineGamingHD
    AlkalineGamingHD 7 месяцев назад

    It is not the responsibility of the federal government. This is an issue for states and their people to decide. Give the vote back to the people

  • chowner
    chowner 7 месяцев назад

    Vox can find away to blame anything on the gop

  • robert centeno
    robert centeno 7 месяцев назад +1

    I knew this from the tv show Adam ruins everything

  • Chance Ussery
    Chance Ussery 8 месяцев назад

    Sometimes you have to go by smell. But sometimes that doesn't work. I had a back of turkey bacon that looked and smelled good but made me sick. And how come lettuce only last 2 days now?

  • J B
    J B 8 месяцев назад

    33 bucks a month in wasted food per person? That sounds a little excessive. I dont buy 15lb of chicken breast per month and proceed to throw it out.

  • Maria Claudia
    Maria Claudia 8 месяцев назад

    In Germany, there's only the standardized "Mindesthaltbarkeitsdatum", though it still confuses people.

  • cheeseburger
    cheeseburger 8 месяцев назад


  • Fuckya Lookin at
    Fuckya Lookin at 8 месяцев назад

    Look at this trendy tattooey hipster millennial. Sickening.

  • prede89
    prede89 8 месяцев назад

    I am perplexed by the fact that at 3:00 the map has Hawaii and Alaska, but no New Jersey????? WHY NO NJ??? Insulting even.

  • Rajat Chandran
    Rajat Chandran 8 месяцев назад

    that kitty tho… haha

  • Spec
    Spec 8 месяцев назад

    Here in the UK are system is simple (To me at least). There are two types of date labelling - Use by or - Best before. If a product has a Best before the date it will be on a product that is less dangerous if consumed after that date such as bread or pasta. Use by is used for only products that will cause harm after that date. Such as milk, meat and Crème Fraiche these products must be consumed before or on the date shown. Simple enough I would say, obviously you have more room to make a judgement on Best before as the product is less likely to cause you harm. Regarding Use by you will have a much high risk of harm to your self by consuming that product after the date.

  • Harry Jin
    Harry Jin 8 месяцев назад

    and maybe, someday i'll finally know what creme fraiche is.

  • Annette Miller
    Annette Miller 8 месяцев назад

    Thank god for the EU.

  • Aurelia Delaney
    Aurelia Delaney 8 месяцев назад

    fellas. there are only 48 states here. where are Arkansas and Massachusetts.

  • Niceboi202
    Niceboi202 8 месяцев назад

    Can’t trust milk but everything else I can believe

  • Angelo PARK
    Angelo PARK 8 месяцев назад

    "Crème fraîche" is French for "fresh cream".

  • Jakob Schulze
    Jakob Schulze 8 месяцев назад

    creme fraiche is bad milk.... just like yogurt or creme or cheese... it is all the same... it is bad milk.

  • Alex Landherr
    Alex Landherr 8 месяцев назад

    Please cite your sources, it would make the verification process of the informations validity far more convenient.

  • infinitude
    infinitude 8 месяцев назад

    If you shake an egg and hear something sloshes inside, that means the egg isn't fresh. Learn it from my Asian mom :D

  • george🤙🏼
    george🤙🏼 8 месяцев назад

    I don't even look at the dates, I just eat it if it looks smells and tastes alright 🤷

  • Elisa Renard
    Elisa Renard 8 месяцев назад

    writing exception yesterday difficult institution handsome portray traditionally little dilemma Olympic.

  • Clever Brunozoid
    Clever Brunozoid 8 месяцев назад

    if it looks, smells and taste alright, it is alright

  • Lela Trocchi
    Lela Trocchi 8 месяцев назад

    these are the old school good quality vox videos, enough trump bashing and more informative stuff like this please!!

  • PandaMKII
    PandaMKII 8 месяцев назад

    I've never seen a video of a person genuinely confused by a cereal box.

  • Adi Burton
    Adi Burton 8 месяцев назад

    This is super irresponsible. There may be confusion about poorly managed regulations (note that this is in the US), but there are still regulations for a reason! Pretty much all foods have hazards associated with them and the “smell test” cannot detect listeria, salmonella, or E. coli (which are the most common causes of foodborne illnesses and people die from them every year, especially children, the elderly, and the immunocompromised). You just gave out dangerous medical advice, Vox. Throw out expired food!!!

  • Nunorulaqui
    Nunorulaqui 8 месяцев назад


  • Jake Poulin
    Jake Poulin 8 месяцев назад

    3:35 If i had to scan every piece of food in my department to find out which ones are past the sell by date I'd want to kill myself

  • Damien
    Damien 8 месяцев назад

    Enlarged for texture 😏😏

  • Don Hyon
    Don Hyon 8 месяцев назад +1

    He're a better tip. Only purchase what you really need. Translation: buy less.

  • None None
    None None 8 месяцев назад

    Now I need to watch a video about bacteria

  • Scout Board
    Scout Board 8 месяцев назад

    as long as you heat something to 75 degrees for a minute it will be safe to eat no matter how expired it is. everything else if just how enjoyable it is going to be. if it smells fine, eat it. i have had Greek yogurt open in my fridge for 3 weeks and its fine. once i had some apples that stayed fresh for 2 months.

  • Manuel Solis
    Manuel Solis 8 месяцев назад

    I ate a tuna can 10 years after it´s expedition date. I SURVIVED. BARELY.

    • Manuel Solis
      Manuel Solis 8 месяцев назад

      Also lost about 3 kilos.

  • Laapapapa
    Laapapapa 8 месяцев назад +1

    WTF America?!?! In Finland there are only two labels: "Best before X" (is safe to eat after the date) and "Expires by X" (is not safe to eat after the date)

  • HakkY
    HakkY 8 месяцев назад

    In Germany EVERY food item has a date up to which it is guaranteed to be edible. After that it's up to you to decide whether you still want to eat it. Easy as that.

  • dio dio
    dio dio 8 месяцев назад

    or maybe just copy European system. Wake up

  • jibba jABBA
    jibba jABBA 8 месяцев назад

    you left out New Jersey on the map at 2:24

  • Jane Doe
    Jane Doe 8 месяцев назад

    We have 'best before: dd/mm/yyyy'
    After that you just use your senses.

  • ericairwaterfire
    ericairwaterfire 8 месяцев назад

    Vox should be embarrassed by the ending of this video. Just awful.

  • João Paulo Mota
    João Paulo Mota 8 месяцев назад

    I am sorry but if you have ever seen your food in reverse because of food poisoning, you would trust the date label very very much....

  • YT: Announomoose
    YT: Announomoose 8 месяцев назад


  • Pamela Rekar Pyrce
    Pamela Rekar Pyrce 8 месяцев назад

    I don't find it confusing. Given the chemical additives to many foods, things can look and smell fine and have lost their nutritional value. I fully support a standard method and expiration dates are better than relying on someone's personal perception. I'd rather throw food away (or maybe not buy too much),

  • Sakura Hegarty
    Sakura Hegarty 8 месяцев назад

    this video's really cool and all, but i'm just slightly offended that of all states, your animated fridge lacks a new jersey magnet.

  • cmakelky37
    cmakelky37 9 месяцев назад

    How about no labels. Just have a barcode to keep track of inventory. Easier for businesses/makes consumers use their senses

  • Abhishek Rajendran
    Abhishek Rajendran 9 месяцев назад

    Muuuuuuch simpler in Australia. Only got two. Use By, and Best Before. Pretty self explanatory.

  • iooog1
    iooog1 9 месяцев назад

    2:27 Yo! Why the heck did you not include Arkansas!!!!?!?!?!?!?!?!?

  • Francie Corgwell
    Francie Corgwell 9 месяцев назад

    the only food i ever really throw away because of a date is milk

  • Pepins Spot
    Pepins Spot 9 месяцев назад

    Let it be a good lesson. Cats are evil and they are just waiting for you to die in your sleep so they can eat you.

  • Toobula
    Toobula 9 месяцев назад

    I sell specialty food. You would not believe how much perfectly good food we have to throw away (or eat) that is perfectly good. People will not buy it because they think they're going to die. Totally wasteful.

  • C11H15NO2?
    C11H15NO2? 9 месяцев назад

  • Rob Murdock
    Rob Murdock 9 месяцев назад

    were i work at we have rendering bin that takes expired food waste and sends it to a plant that make mulch or food for animals.

  • jackvincent90
    jackvincent90 9 месяцев назад

    yeah in the uk we have 2, best before and used by

  • Vasil vas Nesprosil
    Vasil vas Nesprosil 9 месяцев назад

    Why is America so confusing

  • osullivanstudios
    osullivanstudios 9 месяцев назад

    Adam already covered this one

  • Snooby66
    Snooby66 9 месяцев назад

    Leave it to the US to misunderstand a simple system.

  • Chao Lee
    Chao Lee 9 месяцев назад

    Talk about the SACKLER FAMILY!!

  • TL
    TL 9 месяцев назад

    Not happening in Europe....the date always means "Use before"...but even then you can still use it a few days after without any problems.

  • Cio Chips
    Cio Chips 9 месяцев назад

    why is this a problem america? in my country it very clearly states when it was bottled and when it's best by

  • Aron Reščec
    Aron Reščec 9 месяцев назад

    We in Europe do not have that problem. In fact I never knew it was a problem. Our products have "Use before" stamped on them by law. Nothing else.

    MICHGO1 9 месяцев назад


  • randumnesss 5
    randumnesss 5 9 месяцев назад +1


  • iamnotfernando
    iamnotfernando 9 месяцев назад

    Problem isn't labels, it's people buying too much food or food nobody likes and then throwing it away. Eat what you buy. If you are not going to eat it, don't buy it. If you are too stupid to figure out what the label means then bite into the food and you will find out.

  • Dhir 55
    Dhir 55 9 месяцев назад

    In 2:25 they forgot new Jersey

  • Devaughn Barrett
    Devaughn Barrett 9 месяцев назад

    The dates really aren't that confusing for anyone with over 2 brain cells

  • xxnike629xx
    xxnike629xx 9 месяцев назад +11

    They should just have 1 date... Expiration Date.
    The worst that’ll happen is diarrhea for about a day or 2; maybe a bit more? 💩

  • Janita
    Janita 9 месяцев назад

    What?? Idk abt the rest of the EU but in Finland we don't have these weird "sell by, packed on, enjoy by" etc. there's only a date which indicates the last day of use. Simple as that. Oh, and they also add the tax on the price tag.

  • windy49
    windy49 9 месяцев назад

    Interesting that you left off one state in your 'map' of states. You got 49 states including the smallest one but you left off Arkansas smack in the middle. So the map really is meaningless because upon examination it tells us nothing other than someone doesn't pay attention to details and on a video like this... it puts everything in question as to accuracy.

  • Whitnee Spight
    Whitnee Spight 9 месяцев назад

    Because they're just dates! I eat food until it either smells bad, or it looks bad.

  • Mitch Adas
    Mitch Adas 9 месяцев назад

    I just want to know why Arkansas doesn't exist on the map...

  • Claire Olivia
    Claire Olivia 9 месяцев назад

    OK, This is a little detail but in the magnet map yall forget Arkansas??? Really?

  • TonGi018
    TonGi018 9 месяцев назад

    I've had yogurt that had expired almost 4 weeks but it still tasted like new. I think this shows that a) these labels often are way to conservative and b) a lot of food has so many additives in it that it virtually never goes bad.

  • Josh W
    Josh W 9 месяцев назад

    He is too cute. Omg

  • Laurie Thomas
    Laurie Thomas 9 месяцев назад

    Well...this didn't help

  • Jose Gonzalez
    Jose Gonzalez 9 месяцев назад

    I never look at date labels if it smells or taste bad that's when i throw it out

  • bswitza
    bswitza 9 месяцев назад

    If the date on the package is the only way you know how to figure out if the food is potentially bad, then I'm afraid feeding yourself is way too complex and dangerous - hire someone to spoon feed you.

  • Kerlin johnson
    Kerlin johnson 9 месяцев назад

    "You have to solve something "
    yes you are

    THE NEON TETRA PRO GAMER 9 месяцев назад

    I'll just eat stuff till they look, smell or taste like it's going bad. Not sure why people throw food out based on an arbitrary date. For example milk goes bad on me before the "expiration" day.

  • TuppyTek
    TuppyTek 9 месяцев назад

    I feel like I’ve seen this video before wtf

  • Ethelyn Fu
    Ethelyn Fu 9 месяцев назад

    When your cat doesn't even want to look at food labels with you... *slaps*