I Bought A Full Face Of Makeup From Facebook Ads

  • Published on Mar 21, 2018
  • So after buying the first 5 things from different social media sites I decided to revisit Facebook ads and buy an entire face of makeup products from my Facebook feed, to see if they were personalized to me and also to see if they were any good! I got foundation, concealer, contour, blush, eyeshadow, eyeliner, mascara, eyebrows, and lipstick and even got to try out Facebook-famous products like Wunderbrow and Dermacol!
    What do you think? Would you try any of these products, or buy any makeup products from your Facebook ads?
    Donโ€™t forget to click the bell to turn on post notifications!
    Safiya's Nextbeat: nextbeat.co/u/safiya
    IG: instagram.com/safiyany/
    Twitter: twitter.com/safiyajn
    Facebook: facebook.com/safnygaard/
    Assistant Editor: Emily Linden
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Comments • 12 518

  • Safiya Nygaard
    Safiya Nygaard  Year ago +8234

    HELLO FRIENDS!! welcome to one more internet haul before i dive into some ~other areas~ like ~hair dye~. what do you think of these products? what are the makeup products on your facebook feed?

    • anton jorgensen
      anton jorgensen 2 days ago

      Ryry 3000 a

    • Spencer Reid
      Spencer Reid 8 days ago

      Hi saf

    • Poppy Is The BEST
      Poppy Is The BEST 11 days ago

      Safiya Nygaard do more of these plzzzzzz! ๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„ ๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ’‹๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ‘„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„๐Ÿ’„

    • Nicoh Raymod
      Nicoh Raymod 14 days ago

      Hey ethics is a good morning for www and I cannot is your day and you have to leave your office

  • Trish Thomas-Mink

    I love this look...Traditional, or 1940's femme fatale

  • Wilton & Autumn Playz

    I might be dumb but did anybody notice Safs intro songs lyrics are: This is Safiyas new intro songggggg

    Only me? Ok(-_-;)

  • Aishat Sheleru
    Aishat Sheleru 2 days ago

    Mortisha Addams who

  • Unicorn Maddie
    Unicorn Maddie 3 days ago

    Never never never do your concealer first because what Concealer does is it brings out your natural highlights points. So when do you putting concealer before your foundation Youโ€™re not bringing out those natural highlights points. So please do your concealer after your foundation

  • Camelia Erin
    Camelia Erin 3 days ago

    3:47 That's the best foundation ever!

  • EmRam :3
    EmRam :3 3 days ago


  • Hannah Goober
    Hannah Goober 4 days ago

    Finally! Someone points out the importance of โ€œbuttholeโ€ coverage! ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

  • YouTiful_ B anjali bates

    Who else noticed she used a cards against humanity box as a stand for her mirror? ๐Ÿ˜‚ my aunt would do that ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

  • Silver Snake
    Silver Snake 5 days ago

    She joined Facebook a year and a few days after I was born. I'm confused. Also this is not important so... ya

  • Houdini Horse
    Houdini Horse 5 days ago

    The highlighter is called halo

  • GalacticCorn _1
    GalacticCorn _1 5 days ago

    Christine be shook.

  • Madison Darling
    Madison Darling 5 days ago

    you should do a weeks worth of clothing from shein pls love you โคโค

  • Cam Fashion n' Pranks

    75 dollers is to mutch yet you still boute it

  • My Life
    My Life 6 days ago

    To me the lipstick makes your teeth look yellow. Anyone else? No just me ok

  • Ms. Potato
    Ms. Potato 6 days ago

    Anyone who also get a little bit of morticia Addams vibe?๐Ÿ˜…

  • Aeslinn Gaither
    Aeslinn Gaither 6 days ago +1

    That bronze and blush duo better do my homework, make me food, and do my laundry.

  • Nikki Dash
    Nikki Dash 7 days ago

    9:50 I am almost a scientist and the reason people open their mouths is because they want to stretch out their skin a little bit to make it easier to blend.

  • Blythe Clark
    Blythe Clark 7 days ago

    Facebook makeup is usually the same stuff sold on EBay at lower prices. They double or triple the prices on FB. I found most of the FB items on EBay for cheaper.

  • Kristinaxox
    Kristinaxox 7 days ago

    Okay. I'm not trying to be rude, but I'm being rude. Is it just me- or does anyone else think Safiyas eyebrows are ugly?

  • AMY TV
    AMY TV 7 days ago

    You look like Casper the friendly ghost

  • blondeyesbluehair
    blondeyesbluehair 7 days ago

    you kind of go from a ghost in bright light, to Morticia Adams from the Adams family at the end. Only in cool light, though.

  • Nicholei
    Nicholei 9 days ago

    Make-Up Gurus: *Let's start with the foundation.*
    Safiya: *Let's start with the brows.*
    Safiya: *The Queen of Oil producing skins and originality.*

  • Mmm Check Please!
    Mmm Check Please! 9 days ago

    I hope these companies watch your videos because you give a Lot of consumer feedback

  • Lizzielizzie Wojcik
    Lizzielizzie Wojcik 10 days ago

    The foundation is grease paint
    (I think that's what they call it)

  • Kristine Alonso
    Kristine Alonso 10 days ago

    Please do a full face of thrive causemetics!!! I love them!

  • ItsShinBin0
    ItsShinBin0 10 days ago

    1:04 "Shakespearean English."
    Love it.

  • Q Beauty&vlogs
    Q Beauty&vlogs 11 days ago

    Personally i think Facebook is the grandpa,Snapchat is the dad and Instagram is the son lol

  • Sodas AndBurps
    Sodas AndBurps 11 days ago

    โ€œMy butthole is exposedโ€
    Definitely wearing headphones when I watch this out loud at work lmao ๐Ÿ˜‚

  • Poppy Is The BEST
    Poppy Is The BEST 11 days ago

    Iโ€™m watching this while brushing my hair

  • Stephanie Pollitt Clark

    I feel like you should have wipes the shine off your face to start. It might have been that coming through. I thought the overall look was very nice tho

  • Shell A.
    Shell A. 12 days ago +2

    My god that foundation is saying "Be gon' Casper!"

  • Gwendalynn Alvarado
    Gwendalynn Alvarado 12 days ago

    0:19 WT ACTUALLY HECK when you orgasm you have no um...control

  • Misery Gaming
    Misery Gaming 12 days ago

    She looks like martisha Gomez from the Adams Family

  • Luiza Sabbaga
    Luiza Sabbaga 12 days ago

    Hey Saf, Iโ€™ve been rewatching some old videos of yours and I couldnโ€™t find the wix website you created, luv u bye

  • Schleich Horse Girl 248

    For the highlighter I thought they miss spelled holo as halo

  • BerryBicuits 2007
    BerryBicuits 2007 12 days ago

    Huh Iโ€™m pretty sure Ive had my Facebook account (I KNOW IM APPARENTLY TOO YOUNG FOR IT) since the year I was born (2007)

  • Aimee A
    Aimee A 13 days ago +1

    After watching your videos I usually get similar items featured in your videos showing up on my Facebook feed.
    Iโ€™ve also texted friends or talked about items out loud but not searched them on my phone and had items start popping up in my Facebook feed.

    • Jessica Perez
      Jessica Perez 13 days ago

      I was talking about this to my friends

  • xX xX
    xX xX 13 days ago

    The wunderbrow is a brow stain not a pomade or something like that (;

  • Alice Blauvelt
    Alice Blauvelt 13 days ago

    U 4got liquid highliter before powder

  • Zee's Channel
    Zee's Channel 13 days ago

    'She sounded like a spice girl' ๐Ÿ˜‚

  • Nicoh Raymod
    Nicoh Raymod 14 days ago

    Hi I will call you when I have time for

  • Emma Sektiaji
    Emma Sektiaji 14 days ago

    I got an item in February from instagram ads and still havenโ€™t came ๐Ÿค”

  • macey buirkinshaw
    macey buirkinshaw 14 days ago

    oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo this is what i say when i find asmr

  • Delani Grauman
    Delani Grauman 14 days ago

    Safiya with glasses โค.

  • Glitches _32
    Glitches _32 15 days ago

    You should do a full face of James Charles makeup or have him do it

  • Rachel Jenson
    Rachel Jenson 15 days ago +1

    The blush and bronzer were amazing!!

  • Hitisha waghela
    Hitisha waghela 15 days ago +1

    That's y I never shop makeup online...

    Late realisation but when do I even wear it though.......

  • Hotteok
    Hotteok 17 days ago +1

    The left side of the eyeliner waterproof test in the video ad was stolen from MKUP (a Taiwanese makeup brand) ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ pretty sure the one on the right isnโ€™t their own waterproof test too

  • TheNatureDiva
    TheNatureDiva 17 days ago +1

    safiya is so beautiful! old school beauty with the winged liner

    NYSA VINCHHI 17 days ago

    Whatโ€™s helo? Itโ€™s halo

  • Zoey Dog
    Zoey Dog 18 days ago +1

    13:08 pls tell me that , that is not flash back maryโ€™s sister

  • Emily Vargas
    Emily Vargas 18 days ago

    Thatโ€™s the fake foundation

  • garbage memes Dove
    garbage memes Dove 18 days ago


  • Jasmine waugh
    Jasmine waugh 18 days ago +3

    Dermacol is theatre paint

  • Violet Lifford
    Violet Lifford 18 days ago +18

    My favorite thing in the world is how safs finger movements match the beat in the intro.

  • savvina journey
    savvina journey 18 days ago

    2019 or only me

  • Roberta Fisher
    Roberta Fisher 19 days ago

    I loved the eye make up xxx

  • Cartoon Lover
    Cartoon Lover 19 days ago

    When she started Facebook I wasnโ€™t even born yet ๐Ÿ˜‚๐Ÿ˜‚

    Itโ€™s random I know ๐Ÿ˜‚

  • skittleyeet 999
    skittleyeet 999 19 days ago


  • VictoriaRenee20
    VictoriaRenee20 19 days ago

    You bought about $266.93 worth of makeup products... wow thatโ€™s really expensive!!

  • Georgia Ruth
    Georgia Ruth 19 days ago

    12:00 flashback Mary ๐Ÿ˜‚

  • Ruby Silverstar
    Ruby Silverstar 19 days ago

    I always blend with my mouth closed.

  • a sister was shaken
    a sister was shaken 19 days ago

    0:08 look at the y in โ€œbuyโ€ what happened at the bottom?

  • y r u running
    y r u running 19 days ago

    *๐™ค๐™ง๐™œ๐™–๐™จ๐™ข ๐™ค๐™ง๐™œ๐™–๐™ฃ๐™ž๐™˜๐™–๐™ก๐™ก๐™ฎ*

  • This is not your home
    This is not your home 19 days ago +18

    James Charles: How do people start with their eyes and then do their foundation and all that stuff??



  • Juliane Meier
    Juliane Meier 19 days ago

    We have germanys next topmodel, here in germany since 2006 and its by heidi klum, just think its amazing how it spreads to america

  • Destiny lovegang
    Destiny lovegang 19 days ago

    Just go to the explore page on Instagram and press shopping

  • lucifer tae
    lucifer tae 19 days ago


  • lil mochi
    lil mochi 20 days ago

    14:04 "let the wrath of Cristine fall upon them" LMFAO ๐Ÿคฃ๐Ÿคฃ๐Ÿคฃ๐Ÿ’€

  • Amelia Gearing
    Amelia Gearing 20 days ago

    Looks so good!!!!!!!!

  • LunaNightshade
    LunaNightshade 20 days ago

    Morticia Addams vibes

  • Faith Ketcham
    Faith Ketcham 20 days ago

    If ur on insta so much why dont u answer me

    • Faith Ketcham
      Faith Ketcham 14 days ago

      +Hella Planty all I did was say hi

    • Hella Planty
      Hella Planty 14 days ago

      you really think she has the time to reply to every single message she gets?

  • Erikka Kartak
    Erikka Kartak 20 days ago

    That foundation is the most full coverage stuff I've ever seen used, and people usually use the tiniest amount. I'm gonna go ahead and say that based on the amount you used and the lack of full coverage, added to the weird ad, is that what you bought was a fake Chinese copy.

  • Charlotte Isawesome
    Charlotte Isawesome 20 days ago +3

    Dermacol has been around for years, it was and still kinda is very popular in stage makeup and stuff ๐Ÿ˜„๐Ÿ˜Œ

  • Anonymous Musician
    Anonymous Musician 20 days ago

    Lol Safโ€™s Facebook profile is older than me haha

  • Jane
    Jane 20 days ago

    I was so excited for her to try dermacol

  • XxxartgamerxxX IDK
    XxxartgamerxxX IDK 20 days ago +1

    Flash back Mary???

  • Paulina Baล‚dyga
    Paulina Baล‚dyga 21 day ago

    Im surprised she didnt know about Charlotte Tilbury makeup, its sort of luxurious thats why its so expensive

  • Patty M
    Patty M 21 day ago +1

    Somehow I ran into your page and I've been binge watching all your videos ๐Ÿ˜ญ Could you do a FB/Instagram jewelry haul?! ๐Ÿค” Sponsored sites like Jewlr keep popping up and I'm so curious ๐Ÿ˜ญ

  • The Randomness Corner

    Just propping the mirror up with Cards Against Humanity

  • Minyadagniriel
    Minyadagniriel 21 day ago

    you should really put on eye primer before doing your eyeshadows.

  • Izabella Barua-Wilding
    Izabella Barua-Wilding 21 day ago +1

    Who loves kiwis?
    This is kiwi
    Kiwi doesnโ€™t want to be eaten
    1 ๐Ÿ‘๐Ÿป= 25p to save her and her friends! Save the world ๐ŸŒ
    Who else loves her videos?
    Donโ€™t let her die ๐Ÿ˜ฑ๐Ÿคž๐Ÿป๐Ÿ˜ฑ๐Ÿคž๐Ÿป

  • Unofficial Possum Lodge Member

    Everyone always says Morticia Addams but is anyone else ever getting Lillith Frasier vibes from Safiya?

  • Watermelon Motions
    Watermelon Motions 21 day ago

    My ads are just ads for food places!๐Ÿ˜‚

  • Camila Kopp
    Camila Kopp 22 days ago

    14:28 so basically what most companies do is that they would use videos of other girls trying a product that is actually really pigmented with out showing the actual name of it, for example the one of the girls was Isabelle Bedoya and she was reviewing the cover FX one and Tati Westbrooks has also talked and made a video about how the used her image of her trying a completely different product and made like look like it was actually wearing the color it was advertising ๐Ÿ˜‚ I hope I can explain myself ๐Ÿ˜‚

  • Mary VanDaley
    Mary VanDaley 22 days ago +2

    The dermacol is actually great for covering tattoos. Awesome stage makeup

    • Stephanie Mickle
      Stephanie Mickle 19 days ago +2

      Mary VanDaley if you get the real stuff. Yes. The problem with this is the amount of fakes out there. And they stole the images for their ads. Itโ€™s probably not real. Thrive is a great brand. So is Charlotte Tilbury. At least she got a couple decent products lol

  • Alejandra Reyes
    Alejandra Reyes 22 days ago +18

    Hi, I really like the way you speak. From my perspective you make all your videos with a real-life enphasis (does that makes sense? I mean it like you are very down to earth), so I want to thank you.

  • summer rae
    summer rae 22 days ago

    Dermacol is stage makeup!! Donโ€™t use it for everyday coverage cuz itโ€™s so bad for your face!

  • Marilyn Evon
    Marilyn Evon 22 days ago

    I dont know what it was but you looked very ravishing in this video from beginning to end. Tbh I think you do a great job with your makeup too ๐Ÿ˜Š๐Ÿ˜Š๐Ÿ˜Š

  • Amanda Mitrani
    Amanda Mitrani 22 days ago

    Cosmetics is definitely one of those categories that can get away with targeting a general audience since there's a high rate of engagement on beauty-related content among a wide span of young women. High engagement makes it cheaper to run and is shown more often on timelines, and those who engage can be retargeted further down the "likely to purchase" funnel. This is also why you were given more ads by the same brand later on in the week. More narrow products such as what my company sells (air purifiers and natural odor neutralizers) need to have much more specific audience-targeting characteristics in order to make the ad cost-effective. That's where the art of advertising really is - luckily I am only in charge of the creative aspects while my boss plays with audiences. I find that getting some basic education on how Facebook ads work could help you "put Facebook to the test" in different ways. Like trying to find new products by spending the week before liking and commenting on things you normally wouldn't. Love your videos!

  • Random . net
    Random . net 23 days ago

    The makeup look actually was quite pretty

  • Kerrie Gipe
    Kerrie Gipe 23 days ago

    Now that Iโ€™ve watched this video, I wonder if FB will try to sell me these products.

  • Paige Awtrey
    Paige Awtrey 23 days ago

    Dermacol is mainly for tattoo cover up. Also if it smells really bad you probably got a knock off. Only the dermacol website sells the real thing

  • Ellie Reid
    Ellie Reid 24 days ago

    Why does the lips on the lip kit ad look so wrinkled ๐Ÿคฎ

  • Maรฏlys
    Maรฏlys 25 days ago

    So pretty ๐Ÿฅฐ

  • Alexandra's Awesomeness
    Alexandra's Awesomeness 25 days ago +2

    Highlighting to the heavens and glowing to the gods

  • Astro Wolvez
    Astro Wolvez 25 days ago

    Did she just say cupids bow?

  • zara j
    zara j 25 days ago

    I really like your intro

  • Oversized Rabbit
    Oversized Rabbit 26 days ago +1

    U have been on Facebook almost as long as I've been alive ๐Ÿ˜‚
    I was born in August 2006 so...