What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.
A performance model is part of the solution when making the transition to a regenerative circular economy.
Watch an introduction to the circular economy: http://www.youtube.com/watch?v=zCRKvDyyHmI
Find out more about the circular economy at http://www.ellenmacarthurfoundation.org and http://www.facebook.com/EllenMacArthurFoundation and follow us on Twitter http://twitter.com/#!/circulareconomy
Animation produced by Beakus
Director Mr BinnsКатегории: Наука и техникаДлительность: 3:12Тэги для этого Видео: Ellen macarthur foundation circular economy rethinking progress performance circular economy jobs money design engineering animation product design future of business economics science technology Arts Media Social manufacturing linear economy cradle to cradle