The circular economy: from consumer to user

  • Опубликовано: 7 янв 2013
  • With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term?
    What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.
    A performance model is part of the solution when making the transition to a regenerative circular economy.
    Watch an introduction to the circular economy:видео.html
    Find out more about the circular economy at and and follow us on Twitter!/circulareconomy
    Animation produced by Beakus
    Director Mr Binns
  • Наука и техникаНаука и техника

Комментарии • 40

  • Karim Davis
    Karim Davis 2 месяца назад

    Sounds good to me. I never saw the point in owning so many appliances anyway just to keep getting new ones.

  • Troy Gardner
    Troy Gardner 9 месяцев назад

    Working on this for coffee/spices in the OPENideo category, please like the campaign if you can/care.

  • Pavan Kakarla
    Pavan Kakarla 9 месяцев назад

    this is the future.... we really forgot the basics.... resources management and production management

  • Diy Life
    Diy Life Год назад

    Sounds like a form of communism, this is the model most companies are aiming for as its more profitable and would be extremely expensive long term to the consumer as running costs rather than upfront costs meaning first of the month you earn 2000, 1000 of that goes out on running costs phone, washing machine car etc. Making savings impossible. Then at end of the year u get taxed based on an earning of 2k per month
    Rather than 'paying back for a service continually' why don't the companies just buy back the goods at the end of their life span when u get a new one

  • Prettycurtis Curtis
    Prettycurtis Curtis Год назад +1

    Excellent thought, should materialize for sustainability..

  • Carole Lees
    Carole Lees 2 года назад +1

    Very interesting concept. Well produced. Good for group debate.

  • Mystogan Edolas
    Mystogan Edolas 2 года назад

    If there was profit in this companies would offer to buy back their dammaged products.

  • Moyo Mongoose
    Moyo Mongoose 2 года назад +3

    That Idea of not owning your own things sounds like communism.
    How do you handle telling a church that their church house is not God's house? Do you tell the congregation, "This is Corporate's house. Your God only leases it from us". I'm sure THAT will go over well.

    • David Edwards
      David Edwards 29 дней назад

      I don't think this is suggesting we shouldn't own our own homes or properties, but that if we instead lease these big ticket appliances from the companies they would both start a) making them to last and b) reusing materials instead of much of those valuable materials becoming waste. They would also then reduce the majority of the energy they use to extract new materials (which is ridiculous when we are throwing perfectly decent things into the landfill). I think you need to relax a little. No one is telling you you have to become an atheistic Communist, only that it might make sense for us to take the Bible seriously when it says we are to be good stewards of God's creation.

    • Alo P
      Alo P 2 месяца назад


    • Let it be known,
      Let it be known, 10 месяцев назад

      Moyo Mongoose; What planet do you live on? Nobody owns anything today in the 2017. Individuals obtain a title interest or trust certificate for property's. If you don't pay property tax which is rent your property can be removed and resold. If you own something nobody can take it from you. Some of us dont even own our body's not do some have Authorty over their own children. Don't send your child to The Soul removing, dehumanizing, reprogramming, gender wishy washer download which creates another shhh US citizen proud to be illegal American criminal Alien who is the most colorful red, white, and blue patriotic willing to die for real to protec the planes, train's, and automobiles, and to sware by your unchecked Capitalist Slave Masters who you pull for and elected proudly cause the constitution gives you a right to vote and buy guns at Wal-Mart with your fake money and grocerys with your food stamps. full blooded US Citizen says so right here on my certified Copy of my birth certificate in simpler terms School.

  • Jaiissica
    Jaiissica 3 года назад +1

    The idea that moving to a leasing model would somehow drive what is essentially just recycling is nearly as absurd as the idea of a "local person to person car sharing network". Does the car drive itself back to my place after you drive it to work, or are you going to beam it up, Scotty? Idiots.

    • Daniel Haswell
      Daniel Haswell 9 месяцев назад

      Service contracts would need to be written specifically enough that users would be able to maintain the quality they want. I think some of how you look at this idea is based on your experience with service providers or your outlook on life. If there is competition in the market, there will definitely be pressure to maximize user experience. If a sector that is run by one dominant provider goes to this model, I would expect user experience to get worse. In other words, like our current system, the real outcome will be dependent on whether the capital owner operates with a sense of community responsibility or with a pure profit motivation.

    • Ofir Carmel
      Ofir Carmel Год назад +1

      actually, soon a car might just do exactly that (drive itself)...

    • nakki3000
      nakki3000 2 года назад +1

      +Jaiissica When the company still owns the machine etc. it means that the machine is still an asset for them, which means that they have incentive to take care of the recycling. They know exactly what it's made of and because they still own it they would have incentive to come up with ways to best recycle/reuse it. Calling it JUST RECYCLING doesn't make much sense since we the consumers are really bad at it. Why? Because we don't have incentives for it.

    • Jaiissica
      Jaiissica 3 года назад

      You mean paying others to drive you around, a taxi service. Nothing new or fantastic about any of those services. Nothing efficient about them either - the mileage from base to pickup point then from drop off point to base (or next pickup) is competely wasted energy and wear.
      Incidentally most uber drivers are undercharging for not taking into account wear and tear and depreciation of their primary business asset. The model will collapse.

    • Lisa Pellegrino
      Lisa Pellegrino 3 года назад +1

      Are you intentionally being sarcastic? Have you heard of Zipcar, Relayrides, Uber, or Lyft?

  • David
    David 4 года назад

    This video presents an interesting proposition. However, it takes away from the concept of ownership entirely which could cause problems for motivational factors within social responsibility initiatives. I appreciate the process that the Global Reporting Initiative which recommends working with stakeholder groups to create a balance between social, environmental, and economic needs. If one pillar of sustainability is stronger than the rest sustainability will not occur.

  • rompamescatole
    rompamescatole 4 года назад

    I enjoyed the video and was glad to see there was an aspect devoted to the automobile industry. That said, I wanted to share this business case with you:
    Its been received by various auto companies with little interest, so since then it's sort of just been sitting there. I thought it would be nice to share with people who actually want things to be C2C ;-)
    Sorry for the weird URL, BTW :-\

  • Anne Finnane
    Anne Finnane 4 года назад +2

    Not a new idea - but an idea whose time has come. The opportunities for innovation, jobs and growth are there for those companies with vision. Anne Finnane, Global to Local

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    Tom Jakcons 4 года назад

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    Kevin Chandler 4 года назад

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  • elaine ossipov
    elaine ossipov 5 лет назад

    I have grave reservations concerning this. Conceptually, this is an idiology which has been around for centuries. Star Trek, Back to the Future, all were set in a circular economy.
    But human nature has evolved two-fold, with 1/2 of the populations believing and working toward just such a utopian society. The other half is just the opposite and are driven solely by greed. This chasim grows ever wider between the two factions in our society daily. This is a recipe for complete disaster.

  • Hunter Lang
    Hunter Lang 5 лет назад

    I believe this "circular economy" can only go so far before people desire ownership once again. I've toiled with this concept for some time now and I believe there are other ways for businesses to retain ownership of materials while still granting consumers ownership of their products. I'm familiar with the Ellen MacArthur Foundation and I hope this novel idea doesn't turn out to be an effort to be paid large sums to redefine the modus operandi of any given company.

  • Hunter Lang
    Hunter Lang 5 лет назад

    I think you make some good points here ragdollrustybeds, but unfortunately this is not a perfect closed loop. It will merely delay our running out of resources.

  • Bernardo Guerra
    Bernardo Guerra 5 лет назад

    How do we avoid being a renters economy. I am totally in agreement with the treatment of resources as finite as they are, but how do we avoid a society that must pay a monthly fee for everything and becoming more dependent on lease terms and permanent payment schemes. We are nostalgic for paying for durable value once, are we going to exchange it for contracts and consumption thats on the business terms that could trigger fees, lower credit scores if I forget to pay for my microwave?

  • Esme Salamone
    Esme Salamone 5 лет назад

    This is very misleading.
    Under this system, the consumer likely enters into a contract in order to use these products. The price of that contract is relative to the treatment of that product by the mass majority of consumers-- there is no way that such a contract would reflect reasonable pricing for services.
    This idea is in opposition to the idea of having any sort of property at all-- I can't believe that this is a good idea in the manner in which it is presented.

  • Mister Physics
    Mister Physics 5 лет назад +1

    Closed loop, this is excellent. The "elite" are destroying our planet & our ppl, hoarding their piles of paper money, there won't be any planet left in a mere few generations if we don't Make Change, we're running out of finite resources like phosphorus (NPK Soil balance). Shaft them by becoming a non-consumer, consider what you need rather than what you want. Undermine capitalism from the ground up. There's more of us than there is of them.

  • 24almonde
    24almonde 5 лет назад

    There is growing evidence that ever-increasing economic growth in wealthy countries is neither environmentally sustainable nor socially beneficial, yet the pursuit of ever-escalating production and consumption remains the mantra of our age.A Steady State Economy,maintaining a stable level of production rather than maximising output, has been proposed as an alternative; but the external constraints to achieving this are formidable, and the knock-on effects for global poverty could be devastating

  • 24almonde
    24almonde 5 лет назад

    Ellen McArthur Foundation...What do they get out of it?A Circular Economy,the solution to a dwindling resource of stored solar energy in the form of (mainly)fossil fuels,eh?Trying to maintain the current level of energy usage,with a currency value attached to the energy.Where the currency in turn are attached to an economy,based on financial instruments reliant on growth for its function/validity...It would be wise to look into this and what they are promising...It may go deeper than this...

  • 24almonde
    24almonde 5 лет назад

    Haha,apply the 5 W's on this clip!And follow the trail of money.Wonder who financed it,and for what reason?They selling you a solution...For continued slavery to consumption...

  • Michael Totten
    Michael Totten 5 лет назад

    Outstanding! A perfect "AH HAH!" illumination. This remarkable animation accomplishes with exceptional clarity in little more than 3 minutes the distillation of a library full of books and journals on this important concept. It deserves widespread viewing, motivating viewers to delve deeper into the case studies and opportunities.

  • cc10121492
    cc10121492 5 лет назад

    Trying to force this on me will start WW3.

  • qed qubit
    qed qubit 5 лет назад

    the things we own, end up owning us !

  • Tobias Jansson
    Tobias Jansson 5 лет назад

    Really nice new material from EMF!

  • jesper Kisum
    jesper Kisum 5 лет назад

    Animation produced by Beakus
    Director Mr Binns

  • Jim Le Fevre
    Jim Le Fevre 5 лет назад

    Obviously a fantastic ideology and one we must make happen but also, what a great film.
    Very nicely made! Who made it?!

  • Simon Goldsmith
    Simon Goldsmith 5 лет назад

    If we are to live in a sustainable world this will be at the heart of how we use materials and access services. There's a great Masters program (Master's Program in Sustainable Product-Service System Innovation at BTH in Sweden (Google it) that explores this fully (applications for 2013 intake close 15th Jan!)

  • Darren Dawson
    Darren Dawson 5 лет назад

    I wish you all the best in bringing companies together and making your dream a reality. A Circular economy is the only way forward in the 21st century.

  • Alastair Carr
    Alastair Carr 5 лет назад

    Bob the Builder - Can We Fix It? (Yes we can).