Jeff Boehme at the WFoA Ad2020 Round Table
Views 1016 years ago
Jeff Boehme, Chief Research Officer at Kantar Media North America, explores how the advertising future can engage consumers through highly specialized and targeted advertising techniques. “Singular attention to any one thing is becoming a very, ve..
Thomas Burkhardt at the WFoA Ad2020 Round Table
Views 2056 years ago
Thomas Burkhard, VP of Global Marketing at Calvin Klein Fragrances & Color at COTY Inc., emphasizes the importance for a brand to find its "voice" in order to reach its consumers, particularly for a luxury brand. “We need to do a lot more with les..
Barry Wacksman at the WFoA Ad2020 Round Table
Views 806 years ago
Barry Wacksman, Chief Growth Officer at R/GA, discusses the strategies of the fortune 500 by exploring idea of no longer effective horizontal integration and its commoditization effect and goal to reach growth as well as vertical integration and its ..
Sherrill Mane at the WFoA Ad2020 Round Table
Views 266 years ago
Sherrill Mane encourages creatives to start working closely with the college students and even the children of today to help shape the future of advertising. “There are things that we can all learn about the future of media, the future of advertis..
Steven Rosenblatt at the WFoA Ad2020 Round Table
Views 286 years ago
Steven Roseblatt encourages us to consider the shift towards sharable content on many different screen platforms in the future of advertising. “The future of advertising will be…driven by data but shown on glass.”-0:14-0:21 “We’d rather..
Carl Marci at the WFoA Ad2020 Round Table
Views 1336 years ago
Carl Marci, CEO & Chief Science Officer at Innerscope Research, Inc., explores the power of human emotions along with non-linear storytelling and how that will be the key to attracting and retaining the attention of consumers in the future. “We’..
Denise Larson at the WFoA Ad2020 Round Table
Views 626 years ago
Denise Larson, Principal and Founder at New Media Metrics, explains the importance of human emotions and how they play a key role in the ways consumers connect and remember our ads. “It will be an experienced medium whereby the consumer really see..
Mark Burgess at the WFoA Ad2020 Round Table
Views 866 years ago
Mark Burgess, President at Blue Focus Marketing, explains how advertising must move towards "earned advertising" in order for consumers to love and see value in the brand. “…social has changed the game completely, trust is king…, technology fu..
Bill Harvey at the WFoA Ad2020 Round Table
Views 606 years ago
Bill Harvey, Vice Chairman and Chief Research Officer at TRA Inc., discusses the growth effect of idealistic brands that aim to improve the world for their customers. He also dives into the idea of authenticity and its importance to consumers. With t..
Karsten Koed at the WFoA Ad2020 Round Table
Views 2266 years ago
Karsten Koed, Partner and Chariman at Gorm Larsen & Zornig, explains how brands must begin to recognize that consumers are becoming co-creators, not just recipients, of advertising. “We have to extend the value chain of how we perceive our consume..
Cheryl Burgess at the WFoA Ad2020 Round Table
Views 856 years ago
Cheryl Burgess, CEO at Blue Focus Marketing, explains how the key to the future of advertising is building a social brand from the inside out, from a social executive to a social business. “A continuum of a social executive inspires a social emplo..
Evelyn Neill at the WFoA Ad2020 Round Table
Views 6056 years ago
Evelyn Neill, Chief Creative Officer at Doremus, explains how much we can learn about our consumers if we mine the big data that we have access to. “You can imagine the future by searching for its roots in the present.”-1:00 1:03 “One of the..
Rishad Tobaccowala at the WFoA Ad2020 Round Table
Views 1256 years ago
Rishad Tobaccowala, Chief Strategy and Innovation Officer at VivaKi, explains how changing the organizational structures and encouraging collaboration are two major keys to success in the future of advertising. “We choose with our hearts and we us..
Saurabh Sharma at the WFoA Ad2020 Round Table
Views 676 years ago
Saurabh Sharma, Planning Partner at Ogilvy & Mather, explores how the combination of creativity and technology will shape the future of advertising. “Digital will come into our lives in a big way but we have to prepare it with some caution as to h..
Nancy Hill at the WFoA Ad2020 Round Table
Views 286 years ago
Nancy Hill, President and CEO at American Association of Advertising Agencies, tells us that success in the future of advertising lies in a more collaborative environment with both old and new talents. “Always look forward because if you’re not ..
Julia Gometz at the WFoA Ad2020 Round Table
Views 476 years ago
Julia Gometz, Founder at The Brandful Workforce, highlights the key role authenticity plays in achieving success as we move forward toward the future of advertising. “The future of advertising cannot exist separate from employees.”-1:18-1:26 ..
Joe Plummer at the WFoA Ad2020 Round Table
Views 316 years ago
Joe Plummer, Advisory Director of Media Advisory Partners, LLC., explains how a brand's true understanding of the term "relevant" will change the future of advertising. “It’s becoming as important what others say about you as you say about yours..
Hayes Roth at the WFoA Ad2020 Round Table
Views 4426 years ago
Hayes Roth, Chief Marketing Officer at Landor, explains how important it is to have an "agency without borders" that adopts a non-linear approach if we want to succeed in the future of advertising. “Relevant, differentiated, and substantive messag..
Nikao Yang at the WFoA Ad2020 Round Table
Views 846 years ago
Nikao Yang, Senior Vice President of New Business Development & Marketing at AdColony, explains how measuring data and studying consumer trends will be the keys to success in the future of advertising. “Advertising in 2020 is going to be instant a..
Robert Greenberg at the WFoA Ad2020 Round Table
Views 456 years ago
Bob Greenberg, Executive Director at the Advertising Week Experience (AWE), explains how to best engage consumers in the future, particularly through creating relevant ads and understanding individuals, not just markets. “It’s power to the peopl..