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Wharton Future of Advertising Program
Joined Jan 16, 2013
Motivated by an uncertain and shifting consumer, media and technology landscape, the Wharton Future of Advertising Program (WFoA) was launched in 2008 in Wharton's SEI Center for Advanced Studies in Management. Our mission is to act as a catalyst for deeper insights, bolder innovation, and broader positive impact of advertising. We provide an intellectual hub where industry leaders and academics from around the world can challenge the current mental models of advertising and share their visions for what the wonderful future of advertising can be.
J. Brooks, "Targeting Occasions"-2016 Annual Meeting
Views 32Year ago
Rory Sutherland on Brand Trust at 2016 WFoA Annual Meeting
Views 49Year ago
Forces of Change | Force 1: The Unreachables (Preview)
Views 14Year ago
Insights from WFoA's New Book -- "Beyond Advertising"
Views 80K3 years ago
How did the Future of Advertising Project come to life?
Views 856 years ago